Fitness

Fiit-expands-in-US-market-Athletech-News

Fiit Expanding in US with Comcast

Fiit CEO Daniel Shellard sees an advantage with expanding in the US, pointing out the market embraces new tech & trends faster here.

Mirror-smart-weights-launch-news

Mirror Launching Smart Weights

The new Mirror weight accessories are rumored to improve training and will include dumbbells and ankle weights.

Exos

Exos Modernizes in Response to Pandemic

The Phoenix-based Exos, with a solid base of elite athletes and military members, has now modernized and expanded the brand.

Snap Fitness Logo White AW

Snap Fitness Looks to Target Rural Market

The Snap Fitness strategy will tout the emotional benefits of working out over promoting physical benefits.

Punch-Pedal-House-co-founders-Nada-Foley-and-Joey-Foley-interview-Athletech-News-originals

CEO Corner: Punch Pedal House Co-Founder Joey Foley Cycles On Own Path While Paving New Way in Fitness

Punch Pedal House co-founder Joey Foley is a fighter. He battled his way through life long before being a respected fitness entrepreneur.

Paralympic-team-usa-athlete-megan-blunk-exclusive-interview

Recovery Day: Paralympic Team USA Athlete & Gold Medalist Megan Blunk on Adaptive Sports

Here are Paralympic Team USA athlete Megan Blunk's thoughts on partnership with The Hartford & Move United on Demand, life, & more. 

Peloton marketing guru joins Oura Ring maker news

Oura Onboards Peloton’s Marketing Guru

Karina Kogan, first chief marketing officer for Oura, earlier served as senior vice president & global head of Product Marketing at Peloton.

Apple and Fitbit using celebs

Apple and Fitbit Bring on Celebs

Apple and Fitbit utilizing notable people gives them an edge in the competition to attract wellness-oriented consumers.

Peloton Beyoncé news

Peloton Announces 72 Hours of Beyoncé

Peloton is using the event with Beyoncé to open the doors to everyone, including non-members, who can access series for free.

home-workout-injuries-hospital-stays-rising

Home Workout Injuries with Hospital Stays on Rise

Key findings of the home workout injuries report show an increase in emergency room visits 'by more than 48%,' from 2019 to 2020.