Xponential Brings Content To Hotels, Apartments & Workplaces
Through a partnership with Aktiv Solutions, Xpoential+ is bringing its boutique fitness content to a host of high-traffic zones
Xponential+ has launched a unique solution to meet the demand for live and on-demand fitness classes with its Xponential+ Training Bays, allowing fitness enthusiasts the opportunity to enjoy boutique fitness workouts wherever they are — at work, home or while staying at a hotel.
The boutique fitness curator and Aktiv Solutions first announced their partnership late last year, excited to merge Xponential’s boutique fitness brands with Aktiv’s functional training systems, bringing the experience to high-traffic zones.
The new offering from Xponential+ utilizes Aktiv Solutions’ Gym Rax functional training bays for an immersive and digitally connected fitness experience, complete with fitness equipment and a training mat.
The training bay syncs from a user’s phone using the Xponential+ app, so they can access thousands of workouts across Xponential’s brands, such as Club Pilates, Pure Barre, CycleBar, StretchLab, YogaSix, Row House, AKT, Stride Fitness, Rumble and BFT.
The AI-powered recommendations, teamed with activity tracking via Apple Watch integration, enable fitness consumers to hit their wellness goals wherever they are.
The global franchisor of boutique fitness brands says the Xponential+ Training Bays showcases the brand’s vast fitness offerings while simultaneously giving operators an edge over the competition.
“COVID radically altered how consumers prioritize and experience fitness,” Garrett Marshall, president of Xponential+, tells Athletech News.
“As hotels, apartments, and employers rapidly try to respond to this change in consumer behavior, we realized that we could repurpose our investments in technology and content to help these operators become more competitive by offering recognized fitness experiences while simultaneously achieving our mission to maximize accessibility,” Marshall said. “Furthermore, consumers who have never experienced our brands now have that opportunity. This endeavor was truly a situation where 1+1+1=5.”
First-of-its-kind offering
As Xponential+ points out, brand-name fitness classes have never before been available in apartments, hotels, universities, or corporate campuses, so the new offering gives students, hotel guests, employees and residents the convenience of digital fitness paired with equipment.
“The integration of Xponential+ instructor-led content has now dramatically altered the landscape for fitness centers that are more generally unsupervised,” said Bryan Green, CEO of Aktiv Solutions. “Well beyond basic exercise guidance, workout participants now have access to the leading boutique fitness professionals in the industry, utilizing the same gear and equipment to complement every workout.”
Fitness consumers can find the new Xponential+ Training Bays in participating locations, including hundreds of locations across major U.S. metro areas.
At a conference this month, Xponential CEO Anthony Geisler touched on the successes of Xponential+, Xpass, and the brand’s numerous B2B partnerships, including with LG, Territory Foods and Princess Cruises, noting that in a post-COVID world, consumers are happy to devote dollars to experiential retail and health and wellness.
