Fitness
IHRSA 2021 Moves to Dallas in October
IHRSA 2021, the premier annual gathering for global fitness industry, is expected to be the first in-person gathering of its kind since
Simone Biles Athleta Team to Empower Women, Girls
As the exclusive active & athleisure apparel partner of Simone Biles, Athleta plans to co-create Biles' own signature activewear line.
Opinion: Fitbit Luxe Tracker, Virtual Trainers as Music Influencers, Equinox Trainer Business, New Life Time NYC Tour
Athletech News' take on new Fitbit Luxe Tracker, virtual trainers as music influencers, Equinox trainer's business, new Life Time NYC tour.
McKinsey and Company Fitness Report: Global Fitness Market Reaches $1.5 Trillion and Consumers Have New Priorities
Consumers are adding sleep and mindfulness to their wellness concerns and increasingly expecting personalized, digitalized experiences according to McKinsey and Company.
Opinion: Supernatural VR, Helpful Gadgets, New Peloton Partnerships, No-Netflix by Netflix, Competitive Zwift
Athletech News offers its take on Supernatural VR, body-understanding gadgets, new Peloton partners, no-TV by Netflix & competitive Zwift.
ACE President Guest Post: 3 Important Lessons We Learned from Conversations About Black Representation in Fitness
ACE president and chief science officer Dr. Cedric X. Bryant writes an exclusive article for Athletech News on black representation in fitness.
Opinion: Retro Fitness Goes Digital, Gym Owners Vs. Washington, Sleep Trackers, Virtual Personal Trainers Efficacy
Retro Fitness is launching a $1,200 stationary bike called Cobra by Matrix that comes with virtual and brick-and-mortar gym subscriptions.
Nautilus, Inc. Names John Goelz as Chief Supply Chain Officer
Successful global supply chain executive joins executive leadership team at Nautilus, Inc.
Opinion: Muse S Meditation Headband, Planet Fitness Latest Business Strategy, Peloton New Music Collab, Apps Transforming Healthcare
Muse S uses an electroencephalogram (EEG) & other sensors to give users real-time meditation feedback, including of brain activity.
Fhitting Room & JEDI Movement – CEO & Lead Interview
Fhitting Room founder & CEO Kari Saitowitz told Athletech News she committed to using the studio’s voice as amplifier to broadcast message of anti-racism.
