Vaynerchuk's VaynerMedia will lead Xponential's marketing and content efforts across its ten boutique fitness brands.
Zumba CEO Alberto Perlman gave Athletech News an inside look into how the brand’s instructor-focused approach drives class attendance.
Evidence-based coaching has shifted the direction of fitness over the past few decades, but a more nuanced approach may work best.
The rapidly expanding UBX Boxing + Strength says it will open a minimum of 145 locations in Japan over the next ten years.
Power Plate has joined forces with EoS Fitness to bring its whole-body vibration technology to the low-cost gym chain's locations.
OutFit Training offers interval strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors.
The stretch therapy franchise has opened 100 new locations over the past year as wellness enthusiasts seek assisted stretching services.
This summer, Planet Fitness began testing a "White Card" $15/month membership without a commitment in addition its normal $10/month plan.
Amped Fitness has welcomed its first franchise partners after opening its high-value, low-cost fitness concept to franchise opportunities in May.
Centr will sell physical equipment along with digital content, but Sugerman says it's not a connected fitness company.
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