Matthijs Wilhelmus joins BASI Systems as it gears up for growth in 2024, with a focus on innovation and customer-centric solutions.
With memberships at $10 a month, Planet Fitness continues to score big with young consumers, from the gym reluctant to personal trainers.
Created in 2013 by Katia Pryce, DanceBody now has a global streaming presence and physical studios in New York, Los Angeles and Miami.
The Mark Wahlberg-backed fitness franchise is motivating its members to go one more round before closing out the year, all for a good cause.
BFT, an Australia-founded strength and conditioning franchise, aims to sell 900 studios and have 450 open by 2025.
CEO of F45 Training since March, Tom Dowd gives his candid take on fitness brand's rocky past and his plan to bring F45 back to its glory days.
Athletech News is proud to present the "ATN 23," our inaugural list honoring the Most Innovative Companies in Fitness & Wellness in 2023.
Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."
As boutique fitness surges in popularity, ISSA is tailoring its educational programs to meet the unique needs of instructors and studios.
As Lululemon drops its connected fitness product, Tonal is looking to lure Mirror members with discounts on hardware and a free membership.
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