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New York Sports Club has opened its first location in Washington D.C. with NYSC branding, a departure from the usual "Washington Sports Clubs" moniker.
In addition to a workout series featuring Rams cheerleaders and game-day activations, the two sides will partner across the LA community.
As recovery surges, SoulBody is looking to merge fitness and well-being for guests, creating a one-stop-shop for whole body wellness.
The new round of layoffs for Lululemon Studio comes as the athleisure brand turns to Peloton for digital fitness content.
Lululemon's content deal with Peloton won't get in the way of its partnership with Xponential Fitness, the athleisure giant confirmed.
Life Time is continuing its cost-to-coast expansion, entering the highly desirable San Francisco market with a 76,000-square-foot facility.
As Barry’s looks to expand, the fitness brand is leaning into partnerships with companies in the food and wellness spaces.
Once competitors, Peloton and Lululemon have entered a five-year global strategic deal centered around content and apparel.
As professional coaches, we must preach the power of consistency over quick fixes and rapid transformations.
Fitness operator Equinox was ordered to pay $11 million in May after being found liable in a separate race and gender discrimination trial.
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