Modeled after a popular, club-like Australian Pilates concept, Vaura has placed its flagship location in New York City's Upper East Side.
Xponential Fitness and its master franchise partner see Japan as an up-and-coming fitness market with strong consumer demand.
The Pilates franchise with locations in Brooklyn, North Carolina and Kentucky offers classes designed for pregnant women and new mothers.
Cori Lefkowith, owner of Redefining Strength, has evolved from being just a gym owner to a trusted online fitness source.
GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull, which held that title between 2021 and 2023.
Popular functional fitness franchise F45 is tackling gym intimidation head-on with a welcoming environment, supportive coaches and new classes
The category of nutrition, non-GLP weight loss management and supplements is expected to become the largest wellness market in 2025.
Xponential is eyeing cross-collaborations between its fitness brands and Lindora, a chain of health clinics offering GLP-1s and wellness treatments.
The bill would require an online cancellation option for consumers looking to cut ties with their gym memberships in New Jersey.
Planet Fitness continues to target Gen Z, this time joining forces with Grammy-award-winning rapper Megan Thee Stallion.
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