Fitness
Les Mills US CEO Sean Turner on Targeting ‘Generation Active’
Sean Turner tells Athletech News how Les Mills is cracking the code on “Generation Active," the gym-happy group between ages 16-40.
Strength Training Is Here To Stay, Says Technogym’s Fabrizio Cecchinelli
Technogym's Fabrizio Cecchinelli explores the reasons for the growing popularity of strength training and whether it’s a passing trend.
Trainer Talks: P.volve’s Antonietta Vicario on Functional Movement
P.volve's recently appointed chief training officer, Antonietta Vicario, speaks exclusively with Athletech News.
The Fit Guide Launches in NY. Its Data Will Help Fitness Operators Improve, Say Co-Founders
An international rating system for fitness clubs, The Fit Guide allows anonymous visitors to report their fitness experiences.
How BODi is Flipping the Script on the ‘Imperfection Economy’
Carl Daikeler, co-founder and CEO of BODi, formerly Beachbody, explains why the company is changing its entire approach to fitness.
Coaches Corner With Carl Hardwick: Masculine vs Feminine Program Design
Fitness coaches should consider their clients' masculine and feminine traits in order to personalize and optimize program design.
President Biden Makes Picks For Council on Sports, Fitness & Nutrition
Two names from the fitness industry were selected by President Joe Biden to serve on the Council on Sports, Fitness & Nutrition.
Zumba Targets Mobility Gap With CIRCL Class Co-Created by Karate Champ
The new mobility-focused offering from Zumba fills a gap in the fitness industry and among current group fitness offerings, its CEO says
Erika Hammond Wants Equinox Class To Be a Boxing ‘Party’
Knockout, a boxing-inspired group fitness class created by Erika Hammond, is now available at select Equinox locations in New York City.
F45, Mark Wahlberg Take Partnership to Next Level
Wahlberg Week, a series of workout classes designed by the actor, comes to participating F45 studios April 17-23.
