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Low-price gym operator Amed Fitness will search for social media content creators that can elevate its brand messaging.
ISSA says many personal trainers leave the profession because they lack essential business skills — its latest program aims to change that.
Members are no longer satisfied with fitness alone. They are coming into facilities with a different set of expectations — ones shaped as much by healthcare as by traditional gym experiences. They want personalization that goes beyond a training routine, a clearer understanding of what is happening inside their bodies, and a sense that their...
OxeFit, which started by making digital strength training machines, just launched an agentic AI product that its CEO believes will revolutionize wellness.
Untapped allows studios to sell last-minute, discounted spots on their own branded page, keeping the customer relationship and the full class dollar in-house.
As athletes turn to Pilates for its injury-prevention and functional benefits, instructors are creating businesses around training professional players.
Italy's annual wellness expo just wrapped its largest edition ever, with attendance up 15% and international participation up 25%.
A prospect fills out a membership inquiry form at 9:47 p.m. By 10:00 p.m., they may have already formed an opinion about the brand. Not based on the equipment, programming or the facility itself, but on something far more immediate: whether anyone responded.
Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.
Five questions every operator should be asking any music or licensing partner —before they sign a deal.
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