Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.
Tony Zaccario joined Stretch Zone back when it had just four locations — today, the assisted stretching franchise counts over 400 locations.
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.
For most fitness operators, collections is the least appealing part of the business.
To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.
Founded by Craig Moody in 2012, Shoot 360 currently has over 60 locations — and its tech is used by nearly every NBA team
Pilates has expanded into a global, multi-format category that now sits at the intersection of performance, longevity, rehabilitation and preventative health. Reformers dominate studio floors, hybrid classes blend strength and Pilates principles, and a broader, more diverse population is stepping into studios with higher expectations than ever before.
Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.
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