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Recovery and longevity have become major priorities for today’s wellness consumers, reshaping both fitness habits and the kinds of businesses entrepreneurs are building around them.
U.K. gyms are turning screen fatigue into a selling point, with top operators like PureGym and Fitness First innovating to keep members off their phones.
Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.
Padel is growing in the U.S. as a premium wellness experience, a new report finds, with pickleball serving as a gateway rather than a rival.
Australian company Viva Leisure is expanding its fitness portfolio with the low-cost option, aiming to fill the gap of affordable gym memberships.
On December 11, New York enacted the AI Transparency in Advertising Act. It takes effect June 9.
Across the UK and US, younger consumers are redirecting their discretionary income from nightlife to fitness
Rising licensing costs and tightening enforcement actions are changing how U.S. fitness operators play the music their classes depend on.
As Solidcore tracks toward opening 35 new studios this year, the Pilates-inspired boutique fitness brand is launching a new campaign.
As consolidation accelerates in the fitness and wellness industry, mega franchise groups are starting to emerge.
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