Finance Investors Tip Pilates, Low-Price Gyms for Continued Growth Josh Liberatore July 9, 2026 Share on Facebook Share on Twitter Share via Email From left: Zach Teiger, Kyle Perreira, Matteo Sutto and Julia Sublett (credit: Kate Jones Photo) Unsurprisingly, investors remain excited about the fitness industry’s two highest-growth sectors, citing rising customer demand and strong value propositions Investors are bullish on the fitness… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Innovation Summit ATN Pro Funding Gyms High Value Low Price Gyms (HVLP) Pilates