Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French. 

Jonathan

CEO Corner: NextSense’s Jonathan “JB” Berent on the Future of Brain Optimization

Founded by a former Google exec, NextSense's debut product houses advanced biosensing tech inside earbuds to help people optimize their sleep.

Interior of a CR Fitness-owned Crunch gym

ATN Week in Review: US Gyms Keep Winning, Raising Cash

This week, we break down more good news for America's big-box gyms, and look into the complexities surrounding the U.S.'s obesity crisis.

Strong Pilates co-founder Michael Ramsey

CEO Corner: Strong Pilates’ Michael Ramsey on Winning in a Crowded Market

Australia-founded Strong Pilates is eyeing mega-expansion in the U.S. with its concept that combines cardio, strength and reformer Pilates.

Jared Pobre

CEO Corner: Caldera + Lab’s Jared Pobre on Elevating Men’s Skincare

Caldera + Lab, a fast-growing men’s skincare brand, is known for using high-quality, science-backed ingredients at clinical doses.

people in a yoga class
member exclusive

Fitness Consumers Want More Than Just Workouts, Brand Leaders Say

Longevity, personalization and community are redefining the fitness experience, executives said at the invite-only Mindbody SA Summit.

graphic shows man interacting with virtual tech at the gym
member exclusive

How America’s Gyms & Clubs Are Embracing Next-Gen Tech

From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.

Wahoo Fitness CEO Gareth Joyce

CEO Corner: Wahoo Fitness’ Gareth Joyce on Tapping Into a New Market

Gareth Joyce is looking to widen Wahoo’s appeal beyond hardcore cycling enthusiasts and into the wider world of fitness. 

Dua Lipa on a Frame Fitness Pilates reformer

ATN Week in Review: Celebrities Are Serious About the Business of Wellness

ATN breaks down fitness and wellness-focused business moves by Tom Brady and Dua Lipa, as well as recent US investments in padel.

Fitness & Wellness Execs Are Mostly Optimistic, Citing High Consumer Demand

Mindbody's annual report found that operators are optimistic despite concerns like inflation, and AI isn't taking away fitness and wellness jobs.

Lindora building

ATN Week in Review: Xponential Offloads Yet Another Brand

ATN breaks down Next Health's acquisition of Lindora from Xponential Fitness, along with an alarming legal trend for gym operators.