Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Spren (formerly Elite HRV) was founded in 2014 by Jason Moore, an energy & sensor industry professional and a fitness instructor.
With a focus on stress reduction, recovery, & fun, Mindbody’s 2022 trends demonstrate an evolution towards holistic wellness.
SwingVision has expanded in scope since it was launched in 2019 for 18-55 year old tennis players competing in at least one match every week.
After leading TRX for 15 years, Randy Hetrick had sold a controlling interest & founded OutFit. He brings about the company's acquisition...
Drunk Yoga founder and CEO Eli Walker tells Athletech News about her inspiration for founding the company, its consumer base, and more.
Raising awareness on fascia relief could change the game for athletes, relieving tension, lessening recovery times, and improving...
Athletech News speaks with new Mindbody CEO Fritz Lanman about his strategic vision for the firm, & the greater state of the fitness & tech.
The fittest city in the ACSM/Elevance Fitness Index was Arlington, followed by Madison, Minneapolis, Washington, D.C., and Seattle.
The Peloton New York studio offers brand-new locker rooms with sleek showers, amenities, and changing areas.
Athletech News interviews Founder Dr. Jonathan Leary about Remedy Place and the growth of dedicated rest and recovery spaces.
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