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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
After leading TRX for 15 years, Randy Hetrick had sold a controlling interest & founded OutFit. He brings about the company's acquisition...
Drunk Yoga founder and CEO Eli Walker tells Athletech News about her inspiration for founding the company, its consumer base, and more.
Raising awareness on fascia relief could change the game for athletes, relieving tension, lessening recovery times, and improving...
Athletech News speaks with new Mindbody CEO Fritz Lanman about his strategic vision for the firm, & the greater state of the fitness & tech.
The fittest city in the ACSM/Elevance Fitness Index was Arlington, followed by Madison, Minneapolis, Washington, D.C., and Seattle.
The Peloton New York studio offers brand-new locker rooms with sleek showers, amenities, and changing areas.
Athletech News interviews Founder Dr. Jonathan Leary about Remedy Place and the growth of dedicated rest and recovery spaces.
After New York City’s Fitness Week, the series will expand to other cities, like Atlanta, Chicago, Los Angeles, Miami, and San Francisco.
For cyclists, the Series 7 Watch is Apple's best offering yet. From the leading health innovations to improved ways to...
Athletech News reviews the topic of fitness client acquisition and retention as it was discussed at the BFS Summit 2022.
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