Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
After New York City’s Fitness Week, the series will expand to other cities, like Atlanta, Chicago, Los Angeles, Miami, and San Francisco.
For cyclists, the Series 7 Watch is Apple's best offering yet. From the leading health innovations to improved ways to...
Athletech News reviews the topic of fitness client acquisition and retention as it was discussed at the BFS Summit 2022.
What does sustainability in activewear mean for the fitness industry & how'll fitness equipment evolve with resurgence of sustainability?
TeamUp studios found the donation-based classes successful both in terms of raising funds for Ukraine and as creative marketing campaigns.
Shari Castelli, the Director for Mindbody Capital, shares with Athletech News her long-term vision for the company, what differentiates...
For the post-pandemic fitness world, Club Industry’s The Future of Fitness panel discusses importance of communication and marketing...
During the pandemic, when boundaries between work, life, & working out became blurred, rest & recovery for holistic wellness became...
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