Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Apple VR

Apple’s Rumored AR/VR Headset Could Change Fitness

As VR fitness has grown in popularity, insiders expect Apple to enhance its existing health & wellness offerings.

Nik Kish Row House

CEO Corner: Nik Kish of Row House on Rowing and the Future of Fitness

Nik Kish speaks with ATN about what motivates him, why he joined Xponential Fitness and how Row House has grown to nearly 100 locations.

Spot X

Product of the Week: Spot X Offers Reasonably Priced Satellite Messaging for Adventurers

Spot X is a great 2-way satellite messaging option that has the potential to be a life-saving product for backcountry adventurers.

Apple watch running

Running With the Apple Watch is Better Than Ever Thanks to New Software

The watchOS 9 software from Apple Watch has more specialized running features to help runners measure performance and reach their goals.

gyms in Europe

Gyms in Europe Are Getting Close to Pre-Pandemic Revenue, Membership Numbers

Total revenue for gyms in Europe soared by 66 percent in 2022, reaching EUR 28 billion, according to a report from Deloitte.

Litesport workout

Product of the Week: Litesport Will Add Some Fun to Your Workout

Litesport is a VR/AR workout that is perfect for those looking for an engaging way to begin working out or supplement their fitness routine.

Beach Football League

Former NFL Player Tully Banta-Cain Launches the Beach Football League

The inaugural Beach Football League event will feature a star-studded lineup of former NFL players including Terrell Owens and Pacman Jones.

Fitscope Bodycraft partnership

Fitscope, Bodycraft Partner To Bring On-Demand Content to Cardio Machines

The Fitscope app will come preinstalled on certain Bodycraft machines, giving users access to a variety of on-demand workouts.

Power Plate REV

Power Plate Unveils New REV Exercise Bike, Partnership With Life Time

In addition to its REV bike, Power Plate is bringing its vibration technology to Life Time clubs nationwide in a new pickleball sponsorship.

pregnancy workouts

Lindsay Arnold’s The Movement Club Launches Pregnancy Workout Program

The program is designed to guide and empower women, with a full schedule of pregnancy-safe workouts specific to each week or trimester.