Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Walla president and co-founder Laura Munkholm speaks with Athletech News a second time about her studio software company.
Nix Hydration Biosensor is a single-use patch with a 36-hour life. It sticks onto the surface of the skin with kinesiology tape.
The first and only FDA-cleared full-body EMS workout, Katalyst is best for anyone who loves a fitness challenge, but is short on time.
In our Apple Watch Ultra Review, we talk about pros like size, Action Button, better GPS, second speaker, & more, with cons also mentioned.
Wynn Living Well builds on traditional spa services offered in resorts, offering in-room workout videos, personalized training sessions, &...
Athletech News speaks with Marc Washington about his inspiration for founding Supergut, his advice for entrepreneurs, & future plans.
Athletech News speaks with fitness influencer & health & wellness trainer Sami Clarke & her FORM partner, Sami Bernstein.
The categories for the Best of ClassPass 2022 Awards included Innovator (inaugural), Fitness Studio, Instructor, & Wellness Business.
Some of the biggest health and wellness trends for 2023 include gathering, travel, workplace, beauty, and cities.
The BRS @ IHRSA event will be part of the latter's event, while Boutique Fitness Solutions will partner with the IDEA Club and Studio Summit.
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