The ATN Innovation Summit is Less Than a Month Away
Join the industry’s top fitness and wellness leaders in New York City.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The kit includes a Gen 3 Oura Ring, an Oura x Equinox branded ring cover, charger, leather pouch and a one-year Oura membership.
ATN spoke with Jaime Waydo about the company’s new advanced generative AI tool and Whoop's future plans around artificial intelligence.
Plunge's new product is almost twice as expensive as its signature cold plunge tub, coming packed with features including app connectivity.
Consumers can now pay for Hyperice products with HSA/FSA funds using Sika Health’s integrated payment technology.
Mohamed Sanu, Sean Weatherspoon, Christian Blake, and Elijah Wilkinson have joined the ownership group of Legacy Sports Complex.
The five-part “Driven Beyond Limits” series celebrates the contributions of female engineers in the world of Formula One racing.
Athletech News took the Nobull Ripstop Runner shoes for a spin to see how they stack up to other running shoes on the market.
Smart ring maker Oura has also partnered with Headspace and Thrive Global, giving users acess to meditation and stress management content.
Artist Chad Lawson has collaborated with Endel to create a reimagined meditation soundscape version of his 2022 album, "breathe."
Pvolve, a fast-growing functional fitness brand, is looking to open 250 studios by 2025 across the U.S., U.K. and Canada.
Sign Up to Our Newsletter
