Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Front cover of
Wellness

Q&A with Greg Scheinman, Author of ‘The Midlife Male,’ A Guide to Living a More Fulfilled Life

ATN catches up with Greg Scheinman about his book, 'The Midlife Male,' & his tips for taking the first steps towards one’s ideal life

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A Peoplehood 'Gather' session
Wellness

SoulCycle Founders Julie Rice and Elizabeth Cutler on Their Next Venture: Peoplehood, A Workout for Your Relationships

SoulCycle founders Julie Rice & Elizabeth Cutler's new venture offers two options: Peoplehood, for individuals, and Couplehood, for couples.

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Fhitting Room NYC flagship studio
Fitness

Fhitting Room Announces Executive Changes

Fhitting Room now has COO Liz Benjamin as president, Chief Curriculum Officer & Trainer Ben Wegman as Training + Studio Experience director,

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InsideTracker biomarkers app screenshots
Reviews

Product of the Week: InsideTracker Plans Review 2023

My overall review for InsideTracker: it was one of the most enlightening health tools that I have ever used.

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Phone on a selfie stick
Fitness

When Your Fit-spiration is a Fraud

If you look closer at photos of a fit-spiration, you may notice warped backgrounds or small inconsistencies pointing towards a larger problem.

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A hand wearing Apple Watch operating Ergatta rower software
Tech

Ergatta, the Game-Based Home Fitness Brand, Announces Apple Watch Integration

After the Apple Watch integration, Ergatta users can track heart rate on screen during workouts & add rowing sessions to daily activity rings

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Dr. Michael Greger smiling
Wellness

Q&A with Dr. Michael Greger, New York Times Bestselling Author of ‘How Not to Die’

New York Times bestselling author Dr. Michael Greger speaks with Athletech News on diet being a matter of life and death.

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People at NYSC Functional Field class, part of the 'Team Training' classes
Fitness

New York Sports Club Debuts ‘Team Training’ Classes in Four NY Clubs

The two 'Team Training' classes that New York Sports Club (NYSC) has launched are called Boxing Academy and Functional Field.

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SLT's Amanda Freeman smiling
Fitness

CEO Corner: SLT’s Amanda Freeman & Lynsey Price on Why the Company is Doing Better Than Ever

SLT, founded by Amanda Freeman in 2011, combines the most challenging elements of Pilates with strength training and cardio.

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Meghan Hayden working out
Fitness

Trainer Talks: Take Off With Meg’s Meghan Hayden

Take off With Meg founder Meghan Hayden speaks with Athletech News on best client story, nutrition, how did she get into fitness, & more.

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