Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Peloton Appoints New Content Chief as Wellness Pivot Accelerates

Sarah Robb O’Hagan, a former executive at Gatorade, Nike and Equinox, will oversee content and member development as Peloton deepens its shift from connected fitness into a broader wellness platform.

zygo z2 waterproof bone conduction headphones

Why Zygo’s Latest Underwater Bone Conduction Headphones Are a Game-Changer for Swimmers

Zygo claims to solve one of swimming’s biggest limitations: listening to audio underwater. Here's our honest review of the waterproof Bluetooth earbuds.

Sauna Culture Keeps Growing in US With Iron Mountain’s New Summit

Sauna culture and contrast therapy continue gaining traction across the U.S., with Iron Mountain Hot Springs the latest to capitalize on the trend.

Have a Chase Credit Card? You Can Get a Free Whoop Membership

The pro athlete-loved wearable brand is offering its Life membership for free through a limited-time promo for Chase Sapphire cardmembers.

Tonal Re-Signs Tony Horton, Expands Coaching Roster & Programming

At-home strength training brand Tonal is bringing back P90X creator Tony Horton, alongside three new coaches and new progressive programs.

Solo60 Raises $3.3M for Private, App-Bookable Micro-Gyms

London-based Solo60 lets consumers, personal trainers and influencers find private training spaces in micro-gyms throughout London's capital city.

Jaxson Dart in Alo Suit

Jaxson Dart Stepped Out in a Custom Suit by Alo for the NFL Honors

The New York Giants quarterback sported a custom espresso-toned suit by Alo – see what else he loves from the luxe activewear brand.

woman uses a Hyperice Hypervolt 3 massage gun

Hyperice Launches Smallest, Least-Expensive Massage Device Yet

Hyperice’s new ultra-compact Hypervolt Go 3 costs just $149, delivers four hours of battery life and features five adjustable speed settings.

HiReformance Institute class

ClassPass Unveils Top Gyms, Studios & Fitness Instructors

ClassPass has revealed the winners of its Best of ClassPass 2025 Awards, highlighting top boutique studios, instructors, gyms and wellness businesses.

We Tried Cross-Country Skiing-Inspired Workouts from Denmark at Nrthrn Strong’s First U.S. Studio

The Copenhagen-born fitness studio has opened its first U.S. outpost – here's what it's like trying the cross-country skiing-inspired workouts in NYC.