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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The greens giant is launching its first new product form in 16 years, entering a category that helped turn Grüns into a billion-dollar acquisition target
A new ranking tracks U.K. cities based on their per-capita search interest in activities including gyms, Pilates, Hyrox, running and HIIT
Whoop, Oura, Apple and a new wave of challengers are pushing wearables beyond recovery scores and toward always-on health companions powered by AI
Hyperice CEO Jim Huether said first-year sales numbers for the Nike x Hyperice Hyperboot suggest there's a "real appetite for recovery technology built into" footwear
Run commuting was not something I had seriously considered until I read about “super commuters,” or athletes who use their trip to work as part of their training. After enough subway delays and time sitting in traffic, I started wondering whether running to work might actually be the better option.
The latest ACSM American Fitness Index reveals the top U.S. cities for health and fitness, with one East Coast city extending its long-running streak at No. 1
From recovery companies to wearables and protein brands, the fitness and wellness industry is finding ways into the World Cup conversation.
Peloton’s new HiLit+ program comes as the brand leans further into sustainable training and longevity-focused protocols.
City Fitness will open two Hoboken clubs this year as gyms increasingly eye New Jersey as a competitive market.
Call it the Hyrox effect: as fitness competitions take off, Deka’s new format brings a standardized race into its affiliate gyms worldwide, providing an alternative to individual-style competitions.
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