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Women doing P.volve fertility exercise
Wellness

P.volve’s ‘Moving During Fertility Treatment’: A Groundbreaking Exercise Program for Women Going Through Egg Stimulation and Retrieval

Athletech News speaks with P.volve founder Rachel Katzman & lead trainer Maeve McEwen about the fertility treatment series launch.

Elizabeth Ostertag • Jan 03 2023
CES 2023
Tech

The Biggest Reveals Expected at CES 2023

Athletech News rounds up a preview of the biggest products and concepts at the 2023 CES taking place in Las Vegas, Nevada, on January 5-8.

Elizabeth Ostertag • Jan 03 2023
Equinox January 1 message written on paper
Fitness

Equinox Has Had Enough of Fitness ‘Resolutionaries’ & Turns Away New Members on January 1

A scaled down January 1 message is still displayed on the Equinox website, but fitness enthusiasts are now permitted to join.

Courtney Rehfeldt • Jan 03 2023
Simone Biles on the floor
Finance

Simone Biles and Mental Health Start-Up Cerebral Cut Ties

The departure of Simone Biles is yet another setback for San Francisco start-up Cerebral, which has had a turbulent year.

Courtney Rehfeldt • Jan 01 2023
Woman exercising with dumble
Wellness

2023’s Biggest Wellness Trends, According to Mindbody

After surveying over 17,000 Americans in one of the industry's largest studies, Mindbody reveals the five wellness trends to watch in 2023.

Elizabeth Ostertag • Dec 30 2022
Two men with a Peloton Bike
Tech

Peloton Launches Refurbished Bikes Program Just as Fitness Resolutions Begin

The refurbished Peloton Bike and Bike+ come with the same 12-month limited warranty as the new bikes, costing $300 & $500, respectively, l...

Courtney Rehfeldt • Dec 28 2022
Man using Forme mirror
Finance

Forme, a Smart Gym Startup, Files for IPO

Connected fitness startup Forme is working with German-based multinational full-service investment bank Berenberg on the IPO.

Elizabeth Ostertag • Dec 27 2022
Businessman wearing ŌURA ring
Tech

Wearable Tech Goes Full Circle With ŌURA For Business

ŌURA For Business has provided actionable insights to such organizations as USAF, USN, the Army, UFC, NASA, NASCAR, USA Surfing, and more.

Courtney Rehfeldt • Dec 27 2022
Idris Elba and Huel CEO James McMaster smiling
Finance

Plant-based Huel Sees Green as it Closes $24M Celeb-backed Investment Round

Huel investors include actor Idris Elba and wife Sabrina, TV host Jonathan Ross, and activewear brand TALA CEO Grace Beverley.

Courtney Rehfeldt • Dec 27 2022
Leah-Pfrommer-Club-Pilates-instructor-exclusive-interview-with-Athletech-News.jpg
Nutrition

Recovery Day: Leah Pfrommer Believes in Sushi Supremacy & Vitamin Supplementation via Food

Club Pilates instructor Leah Pfrommer explains why she’d rather get her vitamins & minerals from food & describes her typical day-off

Candace Cordelia Smith • Dec 27 2022
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