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Fitness

F45, Whoop Partner for Fitness Tracking Challenge, Free Products

F45 Training, the Mark Wahlberg-backed fitness franchise, is encouraging members to grab a free Whoop 4.0 band and join its 45-day challenge

Courtney Rehfeldt • Oct 16 2023
Finance

Lululemon To Join S&P 500, Stock Surges in Response

Lululemon stock rose over 10% on Monday after it was announced that the activewear giant will be added to Wall Street's S&P 500 index.

Courtney Rehfeldt • Oct 16 2023
man lifts a barbell wearing Gymshark shorts
Tech

Gymshark Taps Google Cloud AI for Personalization, Expansion

Gymshark, a highly popular U.K.-based activewear brand, admitted its data management system has grown "outdated."

Courtney Rehfeldt • Oct 16 2023
Tech

Les Mills Enters Mixed-Reality With Bodycombat for Meta Quest 3

Les Mills is taking its mixed martial arts experience to new heights with Quest 3 as the brand continues to target Gen Z.

Courtney Rehfeldt • Oct 13 2023
Tech

Club Automation, Epifany Help Fitness Businesses Create Custom Surveys

Fitness operators can now use Epifany to create custom surveys and tailor questions to their members to receive actionable insights.

Courtney Rehfeldt • Oct 13 2023
Fitness

Crunch Fitness Adds Travel Workout Series, Plans More Vacation Content

With Americans vacationing in greater numbers, Crunch Fitness has launched a special travel workout series on Crunch+, its digital platform. 

Courtney Rehfeldt • Oct 13 2023
Fitness

How Fitness Brands Can Diversify Their Offerings

Diversifying is a smart strategy for fitness and wellness businesses, but expanding isn’t without its potential pitfalls.

Josh Liberatore • Oct 13 2023
Tech

Oracle Red Bull Racing Series Highlights Women in Sports & Engineering

The five-part “Driven Beyond Limits” series celebrates the contributions of female engineers in the world of Formula One racing.

Elizabeth Ostertag • Oct 13 2023
Fitness

Tonal Targets Older Adults With ‘Active Aging’ Strength Workouts

While most of the fitness industry vies for the attention of younger consumers, Tonal is making a play for those in their Golden Years.

Courtney Rehfeldt • Oct 12 2023
Nutrition

The Future of Food? Nestlé Explores AI-Powered Personalized Nutrition  

The food and drink giant is one of several firms using tech developed by January AI to dive deeper into personalized nutrition.

Courtney Rehfeldt • Oct 12 2023
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