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Yeezy sneakers
Finance

A Costly Breakup: The End of Yeezy Leaves Adidas in Financial Predicament

The end of Yeezy will cost Adidas roughly $1.3 billion in revenue if the sportswear brand fails to repurpose the stock.

Courtney Rehfeldt • Feb 11 2023
CEO Barr's comments on Nautilus 2023 Earnings Call
Finance

Earnings Call Takeaways: Nautilus Plans to Layoff 15% of Staff, Misses Q4 2023 Expectations

Even though it has missed its Q4 2023 expectations, Nautilus is confident & promises exciting new fitness products this year.

Courtney Rehfeldt • Feb 10 2023
Man at Metal Workout
Fitness

METAL WORKOUT & Tuned Global Launch Music Fitness Platform that Metalheads will Love

METAL WORKOUT also merges coaches & athletes who are also metal musicians, like Matthew K. Heafy & Yann Heurtaux.

Courtney Rehfeldt • Feb 10 2023
Forte & LiveLike logos together
Fitness

Fitness is ‘More Fun’ with FORTË and LiveLike

LiveLike engages user communities with interactive polls, games, watch parties, & more, while FORTË offers live or on-demand online fitness.

Candace Cordelia Smith • Feb 10 2023
Two men cycling with Zwift
Finance

Zwift Co-Founder & Co-CEO Looks to Attract New Subscribers, Suggests Upcoming Membership Fee Increase

Zwift co-founder & co-CEO confirmed that the company is exploring locked annual memberships and isn’t currently profitable.

Courtney Rehfeldt • Feb 10 2023
Man using Tonal Trainer device
Finance

Tonal Raises $500 for Trainer, Sets Date for Membership Cost Hike While Highlighting ‘Incredible Value’

Justifying the price increase, Tonal compares its fitness offerings to the cost of a monthly gym membership & weekly personal training session

Courtney Rehfeldt • Feb 10 2023
People at Les Mills core workout
Wellness

Les Mills CORE Classes Can Keep Back Pain at Bay

People with pre-existing lower back pain saw benefits from Les Mills core workouts, demonstrating that movement is an ideal remedy.

Courtney Rehfeldt • Feb 10 2023
Patrick Mahomes with football in his hands
Wellness

WHOOP & Hyperice Join Forces to Enhance Understanding of Recovery

WHOOP & Hyperice also plan to study the effects of the tech on physical recovery & human performance enhancement.

Courtney Rehfeldt • Feb 09 2023
Apple Watch Ultra
Reviews

Athletech Product of the Week: Apple Watch Ultra Review — It Just Might Replace Your iPhone

In our Apple Watch Ultra Review, we talk about pros like size, Action Button, better GPS, second speaker, & more, with cons also mentioned.

Elizabeth Ostertag • Feb 09 2023
A man and a woman shaking hands
Finance

Layoffs Hit Gymshark, 65 Positions Eliminated at North American Office

Gymshark says the layoffs are meant to centralize the company operations and safeguard the future of the business.

Courtney Rehfeldt • Feb 09 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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