TRX, Orangetheory Launch Co-Branded Suspension Trainer
As Orangetheory members increasingly demand strength training options, TRX is there to help
TRX Training and Orangetheory Fitness have introduced a co-branded suspension trainer at the annual Momentum Convention. It’s one of TRX’s first custom suspension trainers, according to a LinkedIn post by the fitness equipment company.
“Through multiple jam packed educational sessions and a never ending flow of energy at the TRX booth, it’s clear that TRX and OTF are primed and ready to bring some of the most exhilarating and top quality fitness experiences to their studios,” TRX posted on the networking platform.
In a Reddit community devoted to Orangetheory, users discussed the TRX post, with one person commenting that they were intrigued by an image shared of YBells that appeared to have unique weight intervals. TRX acquired Australia-based YBell Fitness over the summer to give a boost to its line of functional training equipment.
The strength-based equipment company also shared that they gave studio owners and coaches a preview of several programs and product concepts that are “currently in testing” and will be unveiled in 2024.
At the beginning of the year, TRX announced it had signed a multi-year lease for a 12,000-square-foot property in Delray Beach, with plans to move its global headquarters from San Francisco to Florida. The decision to relocate was part of TRX’s “dramatic revitalization” following its re-acquisition by TRX founder and former Navy SEAL Randy Hetrick and CEO Jack Daly.
Orangetheory Pushes Into Strength Training
Orangetheory, meanwhile, recently launched a new class, Strength 50, that centers on physical and mental strength, straying from the fitness franchise’s famed cardio-based approach.
Scott Brown, Orangetheory’s vice president of fitness, told Athletech News last month that the fitness franchise has recognized the growing demand for focused strength training and put the new Strength 50 to a rigorous test with its members.
Nearly 10,000 Orangetheory members were waitlisted for the class over three months, with 66% of members identifying strength training as their preferred fitness format. Based on those findings, the time to introduce Strength 50 was now, said Brown.
The 50-minute class focuses on the total body, upper body, and lower body using dumbbells, TRX suspension trainers and bodyweight drills.
“The importance of strength training cannot be overstated in the pursuit of a balanced fitness routine, and at Orangetheory, we believe in its power to transform not just bodies but lives,” Brown said, adding that Strength 50 is uniquely tailored to focus entirely on strength.
