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Fitness

F45 Touts Brand Power in New Content Series

The "Why I F45" series promises to go beyond scripted testimonials as it highlights real members, trainers and franchise owners.

Courtney Rehfeldt • Oct 27 2023
Planet Fitness membership moderate buy
Fitness

Ousted Planet Fitness CEO Created Toxic Culture, Per Report

Former Planet Fitness employees allege that the company fostered a “toxic, high school environment" under Chris Rondeau.

Courtney Rehfeldt • Oct 27 2023
partnership

BeaverFit Powers Mobile Fitness Entrepreneurs With Beyond Trailer Line

BeaverFit is capturing the outdoor mobile training market with its Beyond Trailer ™ mobile gym units that attach to the back of a pick-up truck or SUV.

Athletech Studios • Oct 27 2023
an image of clients receiving assisted stretches from StretchLab
Wellness

Assisted Stretching Franchises Are the Next Big Thing in Wellness

StretchLab and Stretch Zone have each opened over 300 franchise locations as consumers fully embrace stretching services.

Courtney Rehfeldt • Oct 27 2023
Fitness

Former NHL Player, Strength Coach To Franchise Pain Relief Studios

Matterhorn Fit is looking to upend the pain management industry with its signature blend of neuropriming and strength.

Courtney Rehfeldt • Oct 26 2023
Fitness

How Gyms Can Prevent ‘Silent Cancellations,’ According to Xplor

Silent cancellations are when gym-goers cancel their membership without explaining why, either indirectly or directly, essentially the gym and health club equivalent of “quiet quitting."

Elizabeth Ostertag • Oct 26 2023
Fitness

ISSA Secures Special Insurance Pricing for Personal Trainers

ISSA has partnered with Allied Professionals Insurance (API) to offer a $50 discount off standard liability insurance rates for one-year coverage.

Joy Keller • Oct 26 2023
partnership

Sunlighten Is Redefining ‘Smart’ Wellness With Sauna Tech

Sunlighten, a maker of smart infrared saunas, has attracted high-profile fans including Bobbi Brown, LeAnn Rimes, Tim McGraw and Damar Hamlin.

Athletech Studios • Oct 26 2023
Reviews

Product of the Week: Is the Plunge All-In Worth its Premium Price Tag?

Plunge's All-In tub has easier setup, maintenance and improved cooling tech. Read our honest review to see if it's worth paying almost double the original.

Elizabeth Ostertag • Oct 25 2023
Wellness

Equinox, Oura Team Up on Co-Branded Rest & Recovery Kit

The kit includes a Gen 3 Oura Ring, an Oura x Equinox branded ring cover, charger, leather pouch and a one-year Oura membership.

Elizabeth Ostertag • Oct 25 2023
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