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partnership

BFT Franchisees Find Boutique Fitness White Space

Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.

Athletech Studios • Dec 13 2023
Fitness

JetSet Pilates Takes Off for International Expansion

Melbourne, Australia, will be home to JetSet’s first international location as the Pilates brand plans additional studios in major cities.

Courtney Rehfeldt • Dec 12 2023
Tech

Strava Finds New CEO in Google Exec Michael Martin

Michael Martin takes over as Strava CEO from founder Michael Horvath, who announced his departure from that post earlier this year.

Courtney Rehfeldt • Dec 12 2023
an image of Bodi/Beachbody's well-known fitness brands
Finance

Beachbody Raises $5.3M Via Registered Direct Offering

The Beachbody Company, now doing business as BODi, says its raising capital for "general corporate purposes."

Courtney Rehfeldt • Dec 12 2023
man lifts a barbell with a Whoop on his wrist
Fitness

Whoop Reveals Global Wellness Trends of the Year

Recovery, stress management and sleep quality were top of mind for fitness enthusiasts in 2023, according to Whoop's Year in Review.

Elizabeth Ostertag • Dec 12 2023
Wellness

Fitness Professionals Get Access to Landmark Mental Health Certification

The John W. Brick Mental Health Foundation has helped to launch the world's first Mental Well-Being Certification for fitness professionals.

Joy Keller • Dec 11 2023
Tracy Anderson holding HeartStone crystal weights
Fitness

Tracy Anderson Launches HeartStone, a New Take on Free Weights

The newest addition to the Tracy Anderson Method, HeartStone weighted energy trainers are embedded with hand-cut rose quartz.

Elizabeth Ostertag • Dec 11 2023
partnership

Ekhos Helps Fitness Brands Win With a Human Approach to Digital Marketing

Among digital marketing agencies, Ekhos sets itself apart with a data-driven, story-centric approach to health and wellness advertising.

Athletech Studios • Dec 11 2023
Treadmills inside a Nike Studios location
Fitness

Nike Bringing Boutique Fitness Studio to Austin

The Swoosh taking Nike Studios, its new running and training concept, to Austin, Texas, following its debut in California.

Courtney Rehfeldt • Dec 11 2023
Fitness

Ikea Enters Fitness With At-Home Workout Collection

With the Dajlien collection, Ikea is blending at-home fitness with practical home furnishings in a 19-piece workout set.

Courtney Rehfeldt • Dec 11 2023
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