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Tech

Xplor’s New Marketing Feature Empowers Studio Owners, Personal Trainers

Xplor Mariana Tek customers can get paired with consultants who have direct experience working with boutique fitness studios.

Joy Keller • Nov 01 2023
Fashion

CorePower Yoga, Venus Williams’ EleVen Partner on Activewear Collection

The CorePower Yoga and EleVen by Venus Williams collection launched today and brings to life a custom collection of yoga-ready activewear. 

Elizabeth Ostertag • Nov 01 2023
Fitness

Hydrow Founder on George Clooney Film Deal: ‘It’s a Crazy Dream’

Connected rowing company Hydrow is launching a special workout series inspired by Clooney's new film, "The Boys in the Boat."

Courtney Rehfeldt • Oct 31 2023
Tech

NBA Teams Embrace AI Weightlifting Tech From Perch

Perch uses 3D cameras and machine learning to quantify weight room performance. The Nets, Pistons, Heat and Magic are leveraging the tech.

Elizabeth Ostertag • Oct 31 2023
partnership

Fulcrum Fitness Changes the Game for Personal Trainers – and Franchisees

The Portland, Oregon-based functional fitness concept takes a unique approach to personal training and the business of franchising.

Athletech Studios • Oct 31 2023
exterior of Life Time Penn 1 location in New York City
Finance

Life Time Stock Slides. Could a Push Into Weight Loss Drugs Help?

Life Time shares are down 15% since reporting Q3 results, but a push into GLP-1s could bring investor confidence back.

Courtney Rehfeldt • Oct 31 2023
Fitness

Can BowFlex Turn Things Around With ‘Nearly Silent’ Cardio Machines?

As it plans to leave the Nautilus name behind, the fitness maker has unveiled two new BowFlex-branded cardio machines for the holiday season.

Courtney Rehfeldt • Oct 30 2023
Wellness

Gwyneth Paltrow’s Goop Launches Budget-Friendly Wellness Brand

Paltrow's high-end luxury brand has introduced Good Clean Goop, a line of low-priced wellness and beauty products.

Courtney Rehfeldt • Oct 30 2023
Fitness

In-Person Fitness Rebounds Post-Pandemic, IHRSA Report Finds

Members continue to return to gyms and studios in the U.S. and abroad, according to the 2023 IHRSA Global Report.

Erin Schmidt • Oct 30 2023
Fitness

Brother-in-Law Team Brings Xponential Fitness to Australia

Matt Gordin and Brendan James are looking to open up to 500 Xponential Fitness studios in Australia across brands including Club Pilates.

Josh Liberatore • Oct 30 2023
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