Nike Bringing Boutique Fitness Studio to Austin
The Swoosh is taking Nike Studios, its new running and training concept, to Austin, Texas, following its debut in California
Nike made waves this summer with news that the footwear and apparel company would open Nike Studios, a network of boutique fitness studios that would launch on the West Coast. Now, additional location details have emerged that Nike has staked a claim in the Austin, Texas, market.
In partnership with fitness and sports lifestyle company FitLab, Nike Studios has created in-person, functional training and endurance workouts with Nike Training Studios and Nike Running Studios.
Nike Studios had teased an upcoming launch in Austin in a social media post on IG, and the company has now confirmed the location on its website. It appears there will be both a Nike Training and Running Studio, judging by a job posting searching for a studio manager and a founding trainer.
The upcoming Nike Running Studios location seems to be planned for The Grove at Perseverance Drive, with an anticipated completion date in March 2024, and a Training Studio located at The Triangle on N. Lamar Blvd, according to a report by Austin Business Journal citing projects registered earlier this month with the Texas Department of Licensing and Regulation.
Nike’s Big Fitness Push
The first Nike Training Studio recently opened in Newport Beach, with an upcoming Nike Running Studio in Santa Monica and a Nike Training Studio planned for West Hollywood.
The Nike Studio workouts are inclusive of all fitness levels and feature a variety of workouts led by Nike trainers for a well-rounded fitness experience. Members can book a strength-based class with Force, a high-energy strength-blend with Max, a full-body Metcon for conditioning or a ‘Just Do It’ class on Sundays with an ever-changing full-body session.
While Nike Training Studio offers HIIT and strength workouts featuring weights, kettlebells, sleds, and sandbags, Nike Running Studio is ideal for fitness members training for a marathon or looking to improve their pacing and stamina with classes focusing on sprint, capacity, and endurance. The running-themed concept also offers immersive solo or group challenges using a giant NRS Pack Screen.
According to Nike Studios, the company will continue to evaluate areas that pose the best opportunity to connect with fitness enthusiasts through “premium services, experiences and products.”
Austin is indeed shaping up to become one of the leading fitness cities in the nation. Pvolve, the science-backed functional with the famous face of Jennifer Aniston leading its marketing efforts, recently announced it’s bringing four franchise studio locations to the Texas city. Body20, an electro-muslce stimulation (EMS) fitness franchise, has also found success in Austin, as has Crunch Fitness, with its South Austin facility the first of six locations to open in the Austin-area community.
