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Hyperwear Products Make for a Better Gym & More Engaged Members

Invented by a gym owner, Hyperwear checks all the boxes when it comes to fitness facility product selection.

Athletech Studios • Dec 14 2023
Wellness

Xponential Fitness Partners With American Cancer Society

The tie-up includes local studio events and donation-based classes at Xponential's boutique fitness locations.

Courtney Rehfeldt • Dec 13 2023
Reviews

Product of the Week: Is Theragun Pro Plus the World’s Best Massage Gun?

Therabody's all-in-one massage gun comes packed with high-tech recovery features, but is it worth its $599 price tag? 

Elizabeth Ostertag • Dec 13 2023
Fitness

GymGuyz Celebrates Franchising Success, Touts Growth Plans

GymGuyz, a rapidly expanding mobile fitness franchise based in New York, projects 75 additional territories in 2024.

Courtney Rehfeldt • Dec 13 2023
Fitness

Peloton Unveils Key Insights on Gen Z, Inclusivity in Fitness

Most consumers believe fitness brands have a responsibility to address barriers to inclusiveness, Peloton finds in a new report.

Courtney Rehfeldt • Dec 13 2023
partnership

BFT Franchisees Find Boutique Fitness White Space

Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.

Athletech Studios • Dec 13 2023
Fitness

JetSet Pilates Takes Off for International Expansion

Melbourne, Australia, will be home to JetSet’s first international location as the Pilates brand plans additional studios in major cities.

Courtney Rehfeldt • Dec 12 2023
Tech

Strava Finds New CEO in Google Exec Michael Martin

Michael Martin takes over as Strava CEO from founder Michael Horvath, who announced his departure from that post earlier this year.

Courtney Rehfeldt • Dec 12 2023
an image of Bodi/Beachbody's well-known fitness brands
Finance

Beachbody Raises $5.3M Via Registered Direct Offering

The Beachbody Company, now doing business as BODi, says its raising capital for "general corporate purposes."

Courtney Rehfeldt • Dec 12 2023
man lifts a barbell with a Whoop on his wrist
Fitness

Whoop Reveals Global Wellness Trends of the Year

Recovery, stress management and sleep quality were top of mind for fitness enthusiasts in 2023, according to Whoop's Year in Review.

Elizabeth Ostertag • Dec 12 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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