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Puma & Meta Mixed-Reality Shopping Experience
Tech

Meta Quest, Puma Launch ‘World’s Smallest Gym’

Meta and Puma have teamed up to prove that virtual reality can deliver an amazing fitness experience in the smallest of spaces.

Courtney Rehfeldt • Jan 17 2024
Fitness

Functional Fitness Has Benefits for Women Over 40, Pvolve Study Finds

Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.

Elizabeth Ostertag • Jan 17 2024
Reviews

These Wellness Products Are Must-Haves in 2024

Looking to start the new year off on the right foot? These are some of the best wellness products on the market in 2024.

Elizabeth Ostertag • Jan 16 2024
An image depicting a group fitness workout at PureGym.
Fitness

UK’s PureGym Plots North American Expansion as Pure Fitness

One of Europe's top fitness operators is looking to muscle its way into the crowded high-value, low-price gym market in the U.S. and Canada.

Courtney Rehfeldt • Jan 16 2024
Fashion

Redefine Show To Unite Activewear Community in NYC

Spiritual Gangster, Lune Active and MPG Sport are among the brands that will showcase active and athleisure wear this January at Redefine.

Courtney Rehfeldt • Jan 16 2024
Fitness

Solidcore Powers Up With Starter Class, Member Perks Program

The boutique fitness brand is supporting its expansion plans with a new ad campaign, an intro class for new clients and a member loyalty program.

Courtney Rehfeldt • Jan 16 2024
Fitness

SoulCycle, Fitbit Partner To Offer Free Classes, Wearables

The "Fitbit & Friends” campaign will reward SoulCycle riders who wear a Fitbit device or Pixel Watch to their local studio.

Elizabeth Ostertag • Jan 16 2024
Tech

Tesla Eyes Gym Equipment with ‘Cyberhammer’

Tesla has submitted a trademark application for a new piece of exercise equipment, a hammer inspired by its famous Cybertruck.

Elizabeth Ostertag • Jan 15 2024
Wellness

Dr. Rachel Goldman on the Complex World of Weight Loss Drugs

A Ro advisor, Dr. Rachel speaks about the confluence of mental and physical health in weight loss and misconceptions around GLP-1s.

Elizabeth Ostertag • Jan 15 2024
Fitness

Gold’s Gym SoCal Embraces the Future of Fitness

With content creator rooms, turf spaces and recovery rooms, Gold's Gym locations in Southern California are getting major makeovers.

Courtney Rehfeldt • Jan 15 2024
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