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ATN's Franchise Lens shares the keys to preparing for franchise success.

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Fitness

Aktiv Innovates on Traditional Smith Machine With Free Bar Path

From Aktiv Solutions, the Gym Rax Smith 3D Trainer finds a sweet spot between security and freedom of movement in barbell strength training.

Collin Helwig • Feb 14 2024
interior of a Rumble Boxing studio
Guides & Resources

The Best Boxing Fitness Franchises To Open

Athletech News breaks down the best boxing fitness franchises to open, including investment, workout offerings and growth goals.

Heather Bien • Feb 14 2024
Tech

Alter Launches DNA Fitness System, Smart Mirror

A new fitness mirror has hit the market — and this time, it’s powered by AI and driven by DNA. 

Courtney Rehfeldt • Feb 13 2024
Odyssey mushroom-infused drink cans
Finance

Odyssey Raises $6M for Mushroom-Infused Energy Drinks

Odyssey makes energy drink beverages infused with Lions Mane and Cordyceps mushrooms to enhance cognitive function.

Collin Helwig • Feb 13 2024
Fitness

Could a Slow January for Gyms Spell Trouble?

January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.

Courtney Rehfeldt • Feb 13 2024
Nutrition

Celebrity Trainer Don Saladino on the ‘Magical’ Benefits of Halo Hydration

Saladino, who trains celebrities like Ryan Reynolds, believes Halo's electrolyte and caffeine-packed products are changing the hydration game.

Courtney Rehfeldt • Feb 13 2024
Wellness

Communal Wellness: Bathhouse Brands See Growth in US, Canada

Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.

Courtney Rehfeldt • Feb 12 2024
partnership

With DUMAGUS, Gyms Can Track Strength Training Using AI

DUMAGUS turns a gym's weight room into a connected fitness experience, driving member motivation and engagement.

Athletech Studios • Feb 12 2024
Fitness

Hyrox Enters Canada Amid Rapid Global Expansion

Hyrox, a fast-growing fitness race that incorporates running and functional workout stations, is entering the Canadian market in its latest global expansion move.

Elizabeth Ostertag • Feb 12 2024
Crunch Fitness gym in Portland, Oregon
Fitness

Crunch Fitness Taps Pizza Hut Exec To Drive Franchise Growth

Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.

Courtney Rehfeldt • Feb 12 2024
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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