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Tech

Xponential Fitness Adds Gamification With In-App Games, Challenges

With Xpass Daily Games, Xponential Fitness is is looking to drive engagement in a whole new way.

Courtney Rehfeldt • Oct 11 2023
Tech

Extend Helps Tech Brands Like Oura Do Product Protection Smarter

Extend, a product protection platform launched in 2019, is helping brands like Oura by making claims easy and driving incremental revenue.

Kim Kisner • Oct 11 2023
Finance

Forme To Acquire Clmbr in Connected Fitness Deal

Smart home gym maker Interactive Strength, better known as Forme, has made a strategic move to acquire Clmbr, maker of the first connected vertical climber.

Courtney Rehfeldt • Oct 11 2023
Tech

VR Fitness Has Superior Mood-Boosting Benefits, Study Finds

A new study appears to validate the positive psychological impacts of VR workouts compared to traditional exercise

Courtney Rehfeldt • Oct 11 2023
Fitness

California Family Fitness, In-Shape Health Clubs Merge Following Acquisition

The deal puts 63 health clubs under the In-Shape Family Fitness umbrella throughout the Golden State.

Courtney Rehfeldt • Oct 11 2023
Tech

Oura Now Helps Users Understand & Manage Stress

Smart ring maker Oura has also partnered with Headspace and Thrive Global, giving users acess to meditation and stress management content.

Elizabeth Ostertag • Oct 10 2023
Finance

Barre3 Acquires The Barre Code, Hits 185 Location Mark

Barre3 has steadily expanded its barre fitness concept in North America and Asia since launching in Portland, Oregon, in 2008.

Courtney Rehfeldt • Oct 10 2023
Fitness

How To Get More Clients as a Fitness Coach

If you’re a fitness coach who wants more clients, casting too wide a net is a recipe for failure. Instead, opt for a more targeted approach.

Carl Hardwick • Oct 10 2023
Wellness

Life Time Taps WellnessSpace Brands as Personal Training Recovery Partner

The deal introduces Life Time Dynamic Personal Training members to WellnessSpace Brands products including the HydroMassage.

Courtney Rehfeldt • Oct 10 2023
Wellness

Endel, Chad Lawson Partner To Help People Meditate Through Music

Artist Chad Lawson has collaborated with Endel to create a reimagined meditation soundscape version of his 2022 album, "breathe."

Elizabeth Ostertag • Oct 10 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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