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Fitness

Peloton, Lululemon Partner on Content as Mirror Gets the Ax

Once competitors, Peloton and Lululemon have entered a five-year global strategic deal centered around content and apparel.

Courtney Rehfeldt • Sep 27 2023
Tech

Exclusive: Xponential Fitness To Unveil VR App for Meta Quest 3

Xponential Fitness is introducing a VR app on Meta's Quest 3 headset, bringing virtual fitness content to homes around the world.

Courtney Rehfeldt • Sep 27 2023
Tech

Zumba To Launch VR Fitness Studio Through FitXR

The Zumba studio will offer 32 classes with a variety of music tracks, and come in a mixed reality version in addition to VR.

Courtney Rehfeldt • Sep 27 2023
Fitness

The Power of Consistency as a Fitness Coach

As professional coaches, we must preach the power of consistency over quick fixes and rapid transformations.

Carl Hardwick • Sep 26 2023
Equinox membership
Fitness

Equinox Beats Racial Discrimination Lawsuit From Fitness Instructor

Fitness operator Equinox was ordered to pay $11 million in May after being found liable in a separate race and gender discrimination trial.

Courtney Rehfeldt • Sep 26 2023
Wellness

Therabody Makes Beauty Push With New Anti-Aging Mask

Part of the new Therabody Beauty line, the $599 at-home mask uses LED light therapy to reverse the signs of aging.

Courtney Rehfeldt • Sep 26 2023
Tech

Whoop Launches AI Health & Fitness Coach Using ChatGPT Tech

Whoop Coach provides custom-designed training plans, routines and recommendations. It also answers users' health and fitness questions.

Elizabeth Ostertag • Sep 26 2023
Chris Hemsworth works out in a Centr ad
Tech

Centr Taps Asensei To Create AI Connected Fitness Experiences

As Centr continues to build a robust wellness ecosystem, it’s partnered with a leader in AI for an upcoming product launch.

Courtney Rehfeldt • Sep 25 2023
Fitness

Nike, Strava Launch Run Club & Training Club Integrations

Nike members can now sync their workouts with Strava while Strava users can access Nike’s content for guidance, motivation and tips.

Elizabeth Ostertag • Sep 23 2023
Fitness

Life Time Makes Connecticut Debut With Upscale Stamford Club, Apartments

Life Time's new Stamford, Connecticut, facility comes complete with a rooftop beach club and 290 luxury residences available for lease.

Courtney Rehfeldt • Sep 22 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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