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Wellness

MilkMate Aims To Make Breast Pumping Easier for Working Moms

MilkMate, a breast pumping solution company, recently secured FDA clearance and closed a $5 million seed round.

Elizabeth Ostertag • Aug 28 2023
Nutrition

Are Protein Bars Actually Healthy? A Dietitian’s Take

Protein bars offer a convenient and tasty way to get enough of the vital macronutrient, but do their benefits outweigh potential downsides?

Mindy Antimie, MS, RDN • Aug 28 2023
Fitness

Can College Sports, Other B2B Deals Shake Peloton Out of its Slump?

Peloton will adopt college sports partnerships as part of its new B2B strategy, starting with the University of Michigan.

Courtney Rehfeldt • Aug 25 2023
Solidcore expansion
Fitness

Solidcore Plans New Headquarters To Match Expansion Ambitions 

Solidcore, a Pilates-inspired boutique fitness brand, is leaving DC for a larger, amenity-rich building in nearby Rosslyn, Virginia.

Courtney Rehfeldt • Aug 25 2023
Finance

F45 Stock Suspended as Delisting Proceedings Begin

The financially troubled functional fitness franchise recently announced its intention to delist and deregister its stock from the NYSE.

Courtney Rehfeldt • Aug 25 2023
Fitness

Coaches Corner With Carl Hardwick: How To Build Stronger Coach-Client Relationships

As fitness coaches, our impact hinges on the relationships we cultivate with our clients. Here are four helpful frameworks.

Carl Hardwick • Aug 25 2023
Fitness

iFit Bolsters Freemotion Team With Executive Appointments

Freemotion, iFit’s commercial division, has named two industry experts to leadership roles as it eyes international expansion.

Courtney Rehfeldt • Aug 25 2023
Finance

Life Time Earns Credit Rating Boost Amid Revenue, Membership Growth

Life Time announced that Moody's Investor Service has upgraded its issuer credit rating to a B3 from B2 thanks to improved financial performance.

Courtney Rehfeldt • Aug 24 2023
Fitness

From ‘Babe Caves’ to Hyperice: Amped Fitness Rolls Out VIP Member Perks

Amped Fitness, a low-cost gym chain, offers seemingly endless boutique-style amenities for its top membership tier.

Courtney Rehfeldt • Aug 24 2023
Fitness

Can JetSet Pilates Become the Next Big Boutique Fitness Franchise?

Fresh off a spate of newly signed franchise agreements, JetSet Pilates projects triple-digit unit numbers by 2025.

Courtney Rehfeldt • Aug 24 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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