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partnership

How Gyms Can Win Members With the Right Cardio Experience

Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by more than 7 million people.

Athletech Studios • Feb 08 2024
Wellness

Australian Float Therapy Franchise City Cave Plots US Expansion

After rapidly scaling in Australia, the float therapy/infrared sauna/massage provider is ready to do the same in the States.

Courtney Rehfeldt • Feb 07 2024
Reviews

Product of the Week: Peloton Tread+ Is Premium in Every Way

Peloton's high-end treadmill is absolutely packed with features, but is it worth its premium price tag?

Elizabeth Ostertag • Feb 07 2024
Nutrition

Celeb-Backed Absorption Company Aims To Change the Supplement Game

Ian Somerhalder and Nikki Reed are out to disrupt the $177 billion supplement industry with a line of highly bioavailable products.

Elizabeth Ostertag • Feb 07 2024
Fitness

Tonal Adds Volleyball Strength Training in Sports Push

Tonal's partnership with League One Volleyball addresses a growing need for strength-training programs for young athletes.

Courtney Rehfeldt • Feb 07 2024
an image of Mark Walhberg in front of the F45 logo
Finance

Mark Wahlberg Invests in Boston F45 Studios

The deal, forged in partnership with Club Sports Group, signals Wahlberg’s first investment in his own F45 studios.

Courtney Rehfeldt • Feb 06 2024
Fitness

YogaSix Opens 200th Studio Amid Global Franchise Growth

The Xponential Fitness brand is making its mark in the U.S. and overseas as consumers continue to embrace mind-body connection.

Courtney Rehfeldt • Feb 06 2024
Fitness

East Coast, Midwest Fitness Brands Form Nationwide Franchise Group

The Max Challenge and Farrell's Extreme Bodyshaping have joined forces under Fit Franchise Brands, supporting 87 locations in 14 states.

Courtney Rehfeldt • Feb 06 2024
partnership

Content-Driven Equipment Is the Future of Fitness, Youll Says

Fitness and wellness brands are increasingly focusing on educational content and usability to make their products more effective and appealing.

Athletech Studios • Feb 06 2024
Lulelmon men's sneakers and slides
Fashion

Lululemon Enters Men’s Footwear With Big Ambitions

Athleisure giant Lululemon is looking to double its men’s business and grow total revenue to $12.5 billion by 2026.

Elizabeth Ostertag • Feb 06 2024
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