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Nutrition

Lifesum Creates Healthy Fasting Program for Employee Wellness

Designed to increase employee well-being and boost productivity, Lifesum’s latest program helps workers make fasting fit their lifestyle.

Courtney Rehfeldt • Oct 24 2023
Tech

Whoop CTO on AI in Fitness, What’s Next for Coach

ATN spoke with Jaime Waydo about the company’s new advanced generative AI tool and Whoop's future plans around artificial intelligence.

Elizabeth Ostertag • Oct 23 2023
woman poses in a Rumble Boxing studio
partnership

Rumble Boxing Is a Hit With Female Franchisees

A whopping 73% of Rumble's member base is made up of women while approximately 40% of the boxing brand's franchise owners are female.

Athletech Studios • Oct 23 2023
Finance

Hydrow Discusses Acquiring Rival CityRow, Per Report

Hydrow, a celeb-backed connected fitness rowing brand, is reportedly discussing acquiring CityRow to nab its rival's subscriber base.

Courtney Rehfeldt • Oct 20 2023
Fitness

ISSA, Reign Continue Scholarship Program for Aspiring Personal Trainers

Launched in 2020, the scholarship program has already impacted 75 individuals, turning them into certified ISSA Master Trainers.

Joy Keller • Oct 20 2023
Fitness

Nautilus Changes Corporate Name to BowFlex in Turnaround Bid

The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan

Courtney Rehfeldt • Oct 20 2023
Finance

Fitness Financials: Earnings Insights From Q2 2023

Athletech News highlights trends that the major publicly traded fitness companies reported for the quarter ended June 30, 2023.

Erin Schmidt • Oct 20 2023
Fitness

Rev’d Indoor Cycling Begins Franchising With Arizona Launch

After gaining fans in the Northeast with high–energy cycling classes, the Boston-based Rev’d is looking to expand through franchising.

Courtney Rehfeldt • Oct 19 2023
people workout inside a Barry's location
Tech

Barry’s Rolls Out FitGrid Software at Studios Nationwide

As Barry’s looks to scale over the next few years, the fitness brand is making sure its fitness instructors are up to par.

Courtney Rehfeldt • Oct 19 2023
Tech

Meta, Alo Yoga Hit With VR Fitness Lawsuit

An app developer alleges that Meta and Alo backtracked on a deal after learning that the developer also had plans to join rivals Apple and Pico.

Courtney Rehfeldt • Oct 19 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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