Lauren Weinberg's “growth-first mindset” aligns well with Peloton’s new marketing strategy, CEO Barry McCarthy says.
The female-focused fitness and virtual coaching app Fit by Katy, launched by Katy Hearn, has officially been rebranded to Sesh.
Two new campaigns spotlight the power of personalized tech and fitness content available through the iFit and NordicTrack brands.
Invented by a gym owner, Hyperwear checks all the boxes when it comes to fitness facility product selection.
The tie-up includes local studio events and donation-based classes at Xponential's boutique fitness locations.
Therabody's all-in-one massage gun comes packed with high-tech recovery features, but is it worth its $599 price tag?
GymGuyz, a rapidly expanding mobile fitness franchise based in New York, projects 75 additional territories in 2024.
Most consumers believe fitness brands have a responsibility to address barriers to inclusiveness, Peloton finds in a new report.
Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.
Melbourne, Australia, will be home to JetSet’s first international location as the Pilates brand plans additional studios in major cities.
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