Oura Commits to Women’s Health
The smart ring maker is building an ecosystem dedicated to women’s health, launching a new body literacy campaign and features like Pregnancy and Cycle Insights
To kick off Women’s Health Month, smart ring maker Oura has launched “Be the Expert in You,” a month-long campaign dedicated to women’s body literacy as it rolls out a number of features dedicated to female health.
The new multi-channel campaign will include launching additional features and studies to promote body literacy for women.
Oura recently launched features including its Pregnancy Insights tool, which tracks gestational age and provides weekly updates about other physiological changes. The Oura Ring is also the first wearable to integrate with the FDA-cleared birth control app Natural Cycles.
“Female health conditions receive only one percent of global healthcare research funding, which has created a significant knowledge gap that hinders women from fully understanding basic information about their bodies,” said Dr. Neta Gotlieb, product manager for women’s health at Oura. “For example, a recent survey found that one in four women do not understand their menstrual cycle.”
“Oura is uniquely positioned to be a critical partner for women to close this information gap and become experts in themselves through comprehensive data, personalized insights, and ongoing research on a variety of women’s health topics,” Gotlieb added.
Another update to Oura’s offerings is Cycle Insights, which will provide users with even more information about the details of their menstrual cycles. This will include data on cycle regularity, cycle length and period length to understand patterns and potential irregularities. Oura will also update its Readiness Score to take into consideration natural fluctuations in womens’ cycles, including body temperature, heart rate and heart rate variability.
“Female physiology differs dramatically from male physiology, which makes it necessary to create algorithms that address the needs of both,” said Holly Shelton, chief product officer at Oura. “We are committed to continuing to improve the Oura experience for our female members by delivering data and insights that accurately and comprehensively explain what’s happening in their bodies every day.”
Oura will also unveil new research findings about women’s health on May 16th, at the Women of Wearables Menopause 2.0 Conference.
Oura has partnered with Clue to illustrate the impacts of perimenopause and menopause on women’s health. A recent analysis of Oura member tagging data found that women in the perimenopausal age range, 45-54, are 56% more likely to tag migraines, hot flashes and night sweats. An additional collaboration between Oura and researchers at the University of California, Berkeley, is coming soon.
Tom Hale, Oura’s CEO, has told Athletech News that the smart ring maker plans to continue investing in women’s health with new features and partnerships. Along with the Natural Cycles integration, Oura has forged key collaborations with companies including Flo and Gl to enhance the accessibility of health information for women.
“These recent achievements represent Oura’s commitment to women’s health, but they are just the beginning,” Hale said. “As we continue to innovate and expand our offerings, we remain dedicated to providing women with the ultimate body literacy tool to support their health and well-being at every stage of life.
Read more about Oura’s plans around women’s health in ATN’s State of Fitness and Wellness 2024 report.