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Fitness

BASI Systems Hires New CEO as Pilates Equipment Maker Eyes Expansion

Matthijs Wilhelmus joins BASI Systems as it gears up for growth in 2024, with a focus on innovation and customer-centric solutions.

Courtney Rehfeldt • Dec 21 2023
two people about to head into a Planet Fitness
Fitness

Why Planet Fitness Is Winning the Race for Gen Z

With memberships at $10 a month, Planet Fitness continues to score big with young consumers, from the gym reluctant to personal trainers.

Courtney Rehfeldt • Dec 21 2023
Tech

Ergatta Teaches You How To Row With AI Coaching

Thanks to Ergatta, in-home rowing joins the growing fraternity of exercise methods to receive an upgrade by way of artificial intelligence.

Collin Helwig • Dec 21 2023
partnership

Club OS Helps Gyms of All Sizes Acquire More Members

Club OS simplifies the marketing and sales process for gyms while maximizing conversations through the member journey, leading to better lead conversion.

Athletech Studios • Dec 21 2023
woman wears an Apple Watch
Tech

What the Apple Watch Ban Could Mean for the Tech Giant’s Fitness Plans

Apple will stop selling some of its Watch models in light of a patent dispute, a development that could impact the tech giant’s fitness and wellness plans. 

Elizabeth Ostertag • Dec 20 2023
Fitness

CEO Corner: DanceBody’s Katia Pryce on the Power of Dance Fitness

Created in 2013 by Katia Pryce, DanceBody now has a global streaming presence and physical studios in New York, Los Angeles and Miami.

Elizabeth Ostertag • Dec 20 2023
Fitness

F45 Engages Members With ‘12 Days of Fitmas’ Campaign

The Mark Wahlberg-backed fitness franchise is motivating its members to go one more round before closing out the year, all for a good cause.

Collin Helwig • Dec 20 2023
Fitness

Xponential-Backed BFT Eyes Franchise Growth in U.S., Europe

BFT, an Australia-founded strength and conditioning franchise, aims to sell 900 studios and have 450 open by 2025.

Courtney Rehfeldt • Dec 20 2023
Tech

Les Mills Takes Virtual Fitness Up a Notch With XR Dance

The new Meta Quest 3 game uses hologram versions of professional dancers, which Les Mills says is a first for VR fitness.

Elizabeth Ostertag • Dec 20 2023
Fitness

Watch Now: F45 CEO Tom Dowd Joins ATN “Unscripted” Podcast

CEO of F45 Training since March, Tom Dowd gives his candid take on fitness brand's rocky past and his plan to bring F45 back to its glory days.

Athletech Studios • Dec 20 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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