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Finance

American Home Fitness Files for Bankruptcy, Citing Post-Pandemic Market

At-home fitness companies have struggled after COVID, especially those selling equipment. BowFlex notably filed for bankruptcy last month.

Courtney Rehfeldt • Apr 08 2024
Fitness

Pilates Is Everywhere From Studios to ‘Saturday Night Live’

Saturday Night Live devoted a sketch to the quirks of Pilates as the boutique fitness modality booms in popularity across the U.S.

Courtney Rehfeldt • Apr 08 2024
Fitness

ABC Trainerize, Wrkout Support Personal Trainers in Earning Passive Income

ABC Fitness has introduced TZ Storefront, an initiative in collaboration with Wrkout, a product recommendation platform for fitness professionals.

Joy Keller • Apr 08 2024
Fitness

Life Fitness Pushes Gamified, Tech-Forward Group Training

Life Fitness is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software.

Collin Helwig • Apr 05 2024
Tech

3DLook Launches AI Body-Scanning Tech for Fitness Apps

3DLook has launched FitXpress, the first AI-powered body scanning, health data monitoring and visual progression program for health and wellness businesses.

Collin Helwig • Apr 05 2024
Fitness

The HIIT Revolution? Fitness Modality Tapped for Serious Growth

Yoga, Pilates and Barre currently dominate the boutique fitness market but HIIT is projected to gain ground by 2029.

Courtney Rehfeldt • Apr 05 2024
woman runs on treadmill at gym
partnership

Unleash Your Gym’s Potential: How Twin Oaks Software Maximizes Profitability & Community

Twin Oaks Software offers a comprehensive and user-friendly gym management software solution designed to unlock your gym's true potential. 

Athletech Studios • Apr 05 2024
Wellness

The 10 Healthiest Cities in the US Based on Overall Wellness

Mindbody and ClassPass released their annual Wellness Index, unveiling the ten healthiest cities in the United States.

Elizabeth Ostertag • Apr 04 2024
Fitness

Tempo Looks To Lure Gym Members by Covering Cancel Fees

Tempo, the AI-powered, at-home strength training company, is launching a "fitness refund" program to win over dissatisfied gym members.

Courtney Rehfeldt • Apr 04 2024
Tech

Barre3 Taps Whoop To Drive Boutique Fitness Engagement

Barre3 has partnered with Whoop, gifting its members a one-month free trial or 10% off annual memberships to the fitness wearable.

Courtney Rehfeldt • Apr 04 2024
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