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Fitness

Planet Fitness Inks Major Partnership With Megan Thee Stallion

Planet Fitness continues to target Gen Z, this time joining forces with Grammy-award-winning rapper Megan Thee Stallion.

Courtney Rehfeldt • Jan 02 2024
Fitness

Breaking Down the Business of Boutique Fitness

Boutique fitness gyms are uniquely positioned to educate clients, but with that comes a responsibility to ensure proper coaching.

Carl Hardwick • Dec 29 2023
woman decides whether to buy a bottle of wine
Wellness

NASM Adds Personal Training Course on Mindful Drinking

The NASM course equips fitness professionals to guide clients in pursuing mindful alcohol consumption, a growing trend among Gen Z.

Joy Keller • Dec 29 2023
Fitness

Centr CEO on Building a Fitness & Wellness ‘Ecosystem’

Andrew Sugerman is turning Centr into a leader in both content and equipment, but it’s not a connected fitness company.

Josh Liberatore • Dec 28 2023
Fitness

The Fitness & Wellness Trends To Watch in 2024

ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.

Elizabeth Ostertag • Dec 28 2023
partnership

Why ClubReady Is Trusted by Boutique Fitness Brands Big & Small

The all-in-one software platform handles everything from member engagement and outreach to sales, marketing and billing

Athletech Studios • Dec 28 2023
Wellness

Relive Health Expands Anti-Aging Studios Along East Coast

The anti-aging and wellness franchise offers longevity treatments as well as access to medical weight loss GLP-1s.

Courtney Rehfeldt • Dec 28 2023
Finance

Chase Freedom Offers Cash Back on Gym Memberships for 2024

Chase is helping Freedom and Flex carriers make good on their New Year's resolutions, offering 5% cash back on fitness and club memberships.

Collin Helwig • Dec 28 2023
Wellness

CEO Corner: How Courtney Claghorn Grew Sugared + Bronzed Into a Winner

Claghorn started Sugared + Bronzed with just $500, growing it into the nation's largest sugaring hair removal and sunless tanning destination.

Elizabeth Ostertag • Dec 27 2023
Fitness

Amped Fitness Touts New Offerings, Big Plans for 2024

The Florida-based gym chain has added offerings like recovery tools and mind-body exercise classes to align with current wellness trends.

Courtney Rehfeldt • Dec 27 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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