iFit Strikes Content Deal With San Diego’s Fit Athletic Club
Fit Athletic Club, an upscale San Diego gym, will offer its members free access to iFit's large library of fitness and wellness content.
EGYM Expands Sales Team, Eyes Growth in North America
The fitness tech company received $225 million in growth capital earlier this year from Jared Kushner’s investment firm.
Go Nuts: SkinnyDipped Raises $12M Amid Celebrity & Athlete Support
SkinnyDipped's low-sugar, thin-dipped almonds and treats will soon be found in Costco and Publix as the company continues its retail expansion.
Miri Raises $1.2M for AI-Powered Approach to Wellness Advice
Miri Health, an AI platform that promises 24/7 access to wellness industry experts, has unveiled its public beta launch.
Life Time Bolsters Pickleball Plans With Dedicated Minnesota Facility
The luxury club operator is all in on the popular net sport, with plans to add 1,000-plus pickleball courts by the end of 2024
For ABC Trainerize, Engagement Is Everything
The personal training platform offers features that go beyond just working out, including nutrition, habit coaching and community challenges.
How Tonal Plans To Redefine Home Fitness With AI
As it leverages artificial intelligence, the digital strength training company points to the continued popularity of at-home workouts.
Crunch Fitness Debuts Hand-Swipe Entry Tech From Amazon
The popular fitness franchise has made it easier than ever for its members to get into Crunch clubs and start their workouts.
Xponential Taps Gary Vaynerchuk’s Media Agency, Links With Gympass
Vaynerchuk's VaynerMedia will lead Xponential's marketing and content efforts across its ten boutique fitness brands.
More Than Two Decades On, Zumba Continues To Innovate & Inspire
Zumba CEO Alberto Perlman gave Athletech News an inside look into how the brand’s instructor-focused approach drives class attendance.
