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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

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Finance

Private Equity Shows Continued Record Interest in Health & Wellness

Despite a slowdown in deal activity post pandemic, private equity investors remain bullish on the fast-growing health and wellness sector.

Brian Smith Abe Thomas and Ben Volden • Jul 24 2024
Wellness

Equinox Plans New Luxury Wellness Resort in Saudi Arabia

Through longevity offerings in its clubs and resorts, Equinox is positioning itself as a major player in the popular wellness game.

Collin Helwig • Jul 24 2024
Woman being weighed by medical professional
Wellness

Lindora’s Vision: Transforming Lives Through Metabolic Health

From customized nutrition to cutting-edge therapies, Lindora is setting new standards in wellness care for metabolic health.

Athletech Studios • Jul 24 2024
Finance

Maurten Secures $22M for Next-Gen Energy Gels

Maurten's patented hydrogel technology allows athletes to consume more carbohydrates without stressing the stomach.

Courtney Rehfeldt • Jul 23 2024
Fashion

Lululemon Well-Positioned Against Activewear Competitors

Activewear giant Lululemon has little reason to fear upstarts like Alo Yoga and Vuori, an equity research report suggests.

Courtney Rehfeldt • Jul 23 2024
Fitness

Reformer Fitness Studio BodyBase Eyes Netherlands Franchise Growth

BodyBase, a Pilates reformer fitness chain in the Netherlands with four locations, announced its first franchise agreement for Leiden.

Courtney Rehfeldt • Jul 23 2024
Finance

RxDiet Raises $3M for AI-Powered ‘Food as Medicine’ Platform

Nutrition startup RxDiet offers healthcare-covered access to personalized nutrition programs, recipes and fresh ingredients.

Courtney Rehfeldt • Jul 23 2024
partnership

BODYCRAFT Eyes Connectivity, Freedom With Next-Gen Cardio Consoles

BODYCRAFT is giving the traditional cardio experience a serious upgrade with a series of new consoles and tech updates.

Athletech Studios • Jul 23 2024
Wellness

DC Metro Area Is Home to America’s Fittest Cities, Index Finds

According to the American College of Sports Medicine, Arlington, Virginia, and Washington, D.C., are the fittest cities in America.

Elizabeth Ostertag • Jul 23 2024
Women doing yoga in sauna
Fitness

Sauna Workout Brand Hotworx Eyes Canada Franchise Expansion

With almost 700 open studios, Hotworx combines typical boutique fitness-style classes with virtual trainers in an infrared sauna environment.

Magdalena Becker • Jul 22 2024
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