An image of Krystal Zell, now the former CEO of Tonal.

Tonal Makes Change at CEO, Raises $130 Million in New Funding

New Tonal CEO Krystal Zell will be tasked with guiding the smart home gym company back to its pandemic glory […]

EoS Texans Fit

Acquisition Alert: EōS Fitness Buys Texans Fit as NFL Team Exits Gym Space

As part of its plan to expand in Texas, EōS Fitness has purchased and will be rebranding a pair of […]

Stretch Zone Gets Boost With Strategic Investment From Princeton Equity Group

Princeton Equity Group provided the practitioner-assisted stretch therapy franchisor with the investment that will help Stretch Zone expand its national […]

Tonal valuation

Tonal Could See Valuation Fall 90% As Post-Pandemic Market Takes Toll

The smart home gym company could agree to a funding round that values it at $200 to $300 million, a […]

IHRSA members

IHRSA Opposes Bill That Would Scrap Liability Waivers For Maryland Gyms

IHRSA’s Vice President of Government Affairs said the passing of Senate Bill 291 would be a detriment to Maryland’s 700 […]

Barrys E86th LIFT Studio

Studio Spotlight: Barry’s LIFT Foregoes the Sprints for Strength

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

WHOOP Stress Monitor

Stress Less: WHOOP Combats Stress with New Wearable Monitoring Feature

WHOOP’s latest feature lets users measure daily stress levels and implement stress reduction interventions in real time Human performance company […]

Carl Hardwick fitness coaching

Coaches Corner: One-on-One With Carl Hardwick, CEO of OPEX Fitness

Join Carl Hardwick, CEO of OPEX Fitness and CoachRx, for his new weekly column delving into the deeper concepts of […]

Gainful at Target stores poster

Gainful, Performance Nutrition Brand, Hits a Bullseye with Target Stores

The nutrition brand recently celebrated a million orders at its NYC office and is now moving into the retail space […]

Huupe founders

Huupe, World’s First Smart Basketball Hoop, Secures $11 Million in Funding

The tech startup says the funding will be used to launch the smart hoop and expand marketing efforts to reach […]