Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
  • ATN LISTS
    • Most Innovative '26
    • Startups To Watch ’25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Wellness

Corporate Wellness Giant Gympass Changes Name to ‘Wellhub’

After reaching 2.6 million subscribers in January, corporate wellness giant Gympass will know be known as Wellhub.

Courtney Rehfeldt • Apr 04 2024
Reviews

Product of the Week: Reebok FloatZig 1 Brings 90s Nostalgia to Running

The Reebok Floatzig 1 shoe brings comfort and a retro aesthetic to the road, but will it hold up run after run?

Elizabeth Ostertag • Apr 03 2024
Fitness

Centr CRO: Fitness Brands Should Create ‘Emotional’ Connection With Consumers

A former Sony and Activision Blizzard exec, Amy Longhi is helping Centr build out its ecosystem of fitness and wellness products.

Elizabeth Ostertag • Apr 03 2024
Fitness

Kirk Cousins Is Latest NFL Player To Invest in Youth Fitness

Atlanta Falcons QB Kirk Cousins has partnered with ETS Performance, a youth sports and fitness brand, to launch two facilities in Michigan.

Collin Helwig • Apr 03 2024
partnership

Burn Boot Camp Aims for Rapid Omni-Channel Expansion Over the Next Decade

The group fitness franchise is eyeing 10,000 global locations as it drives growth with a unique "Franchise Partner First" model.

Athletech Studios • Apr 03 2024
Tech

Alphabeats Eyes US Wellness Market With ‘Flow State’ Wearable

Alphabeats' mind-training EEG headband uses music to help athletes and wellness enthusiasts enter a ‘flow state' to improve performance.

Courtney Rehfeldt • Apr 03 2024
Fitness

Xponential Hires Former F45 Exec as BFT President

Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.

Courtney Rehfeldt • Apr 02 2024
Fitness

iFIT Adds C-Suite Execs as AI Coach Launch Nears

Connected fitness company iFIT welcomed Mark Phillips as chief marketing officer and Bart Muller as chief international officer.

Collin Helwig • Apr 02 2024
Fitness

Fitness Consumers View Tech as Motivational Tool, Peloton Finds

The spring season encourages Americans to prioritize fitness, and many are using tech to help them stay motivated, according to a Peloton study.

Courtney Rehfeldt • Apr 02 2024
Fashion

Fabletics, Khloé Kardashian Drop Swimwear-Focused Collection

Khloé V3, the third collection from Kardashian's partnership with Fabletics, marks the activewear brand's entry into compression swimwear.

Elizabeth Ostertag • Apr 01 2024
  • 1
  • …
  • 456
  • 457
  • 458
  • 459
  • 460
  • …
  • 724

From Our Partners


Fitness Business

From Reactive to Proactive: How Agentic AI is Reshaping Fitness

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Wellness

Touch-Therapy Wearable Helps People Sleep Better, Oura-Affiliated Study Finds

member exclusive

ATN Week in Review: What’s Next for Planet Fitness?

Industry News

Bodybar Pilates Enters New Markets, Nears 100 Studios

Videos


member exclusive

ATN Insights: On-Demand Videos Drive Momentum at Gyms, Not Just at Home

DISRUPT by Athletech News
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News

DISRUPT by Athletech News
Fitness

Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News

The Lens: Technology Will Define the Next Era of Fitness

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News