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Tech

Strava Finds New CEO in Google Exec Michael Martin

Michael Martin takes over as Strava CEO from founder Michael Horvath, who announced his departure from that post earlier this year.

Courtney Rehfeldt • Dec 12 2023
an image of Bodi/Beachbody's well-known fitness brands
Finance

Beachbody Raises $5.3M Via Registered Direct Offering

The Beachbody Company, now doing business as BODi, says its raising capital for "general corporate purposes."

Courtney Rehfeldt • Dec 12 2023
man lifts a barbell with a Whoop on his wrist
Fitness

Whoop Reveals Global Wellness Trends of the Year

Recovery, stress management and sleep quality were top of mind for fitness enthusiasts in 2023, according to Whoop's Year in Review.

Elizabeth Ostertag • Dec 12 2023
Wellness

Fitness Professionals Get Access to Landmark Mental Health Certification

The John W. Brick Mental Health Foundation has helped to launch the world's first Mental Well-Being Certification for fitness professionals.

Joy Keller • Dec 11 2023
Tracy Anderson holding HeartStone crystal weights
Fitness

Tracy Anderson Launches HeartStone, a New Take on Free Weights

The newest addition to the Tracy Anderson Method, HeartStone weighted energy trainers are embedded with hand-cut rose quartz.

Elizabeth Ostertag • Dec 11 2023
partnership

Ekhos Helps Fitness Brands Win With a Human Approach to Digital Marketing

Among digital marketing agencies, Ekhos sets itself apart with a data-driven, story-centric approach to health and wellness advertising.

Athletech Studios • Dec 11 2023
Treadmills inside a Nike Studios location
Fitness

Nike Bringing Boutique Fitness Studio to Austin

The Swoosh taking Nike Studios, its new running and training concept, to Austin, Texas, following its debut in California.

Courtney Rehfeldt • Dec 11 2023
Fitness

Ikea Enters Fitness With At-Home Workout Collection

With the Dajlien collection, Ikea is blending at-home fitness with practical home furnishings in a 19-piece workout set.

Courtney Rehfeldt • Dec 11 2023
People doing step ups in a group strength training class.
Fitness

Emerging Fitness & Wellness Franchises Find Success by Carving a Niche

For Restore Hyper Wellness, MADabolic and Impulse Body Fitness, specialization is key to winning in the fitness and wellness franchise game.

Courtney Rehfeldt • Dec 10 2023
Fashion

Lululemon Shares Hit Record High Despite Activewear Uncertainty

Lululemon CEO Calvin McDonald noted a challenging macroeconomic environment ahead, even for surging activewear brands like the Canadian giant.

Courtney Rehfeldt • Dec 08 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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