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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

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Anthony Geisler
Fitness

Former Xponential CEO Anthony Geisler Talks Fitness Franchising, Rise of GLP-1s

Anthony Geisler addresses his departure from Xponential and analyzes the current fitness and wellness landscape in an exclusive interview.

ATN Staff • Jul 30 2024
Woman on a Pilates reformer in a studio
partnership

Modern Pilates, Modern Management: How To Streamline Studio Operations

Interest in Pilates is surging and Mariana Tek is helping studios grow, differentiate and provide personalized experiences.

Athletech Studios • Jul 30 2024
Finance

Zoe, an At-Home Nutrition Testing Startup, Lands $15M

Zoe, a startup that combines at-home testing with informed nutrition guidance, has now raised $118 million in total funding.

Courtney Rehfeldt • Jul 29 2024
Wellness

NYC Medical Practice Rebrands as Ultimate Longevity Destination

Extension Health provides proactive health measures in the name of longevity with protocols that maximize human performance and address aging.

Courtney Rehfeldt • Jul 29 2024
a Studio Pilates class
Case Studies

Studio Pilates Accelerates US Growth With Celeb Franchise Partner 

Actor Jason Priestley and his wife Naomi are opening their first Studio Pilates in the Sylvan Park neighborhood of Nashville this fall.

Courtney Rehfeldt • Jul 29 2024
A woman using the Precor Glutebuilder machine
partnership

Precor Enhances Glute Training Solutions Through Strategic Collaboration

Precor has partnered with Glutebuilder to introduce their new plate-loaded glute training line, combining biomechanics with innovation.

Athletech Studios • Jul 29 2024
Zumba dance fitness class
Fitness

Zumba Partners With Samsung Health in Latest DTC Move

The Samsung Health collaboration will bring Zumba’s energizing dance-fitness workouts to an even wider audience.

Courtney Rehfeldt • Jul 26 2024
Fitness

Australian Olympic Team Taps PLAE as Gym Equipment Supplier

PLAE, a high-performance fitness flooring and equipment company based in the U.S., continues to make inroads in Australia.

Magdalena Becker • Jul 26 2024
Fitness

Exercise Really Can Make You Smarter, Especially Certain Forms, Study Finds

Aerobic exercise and resistance training help improve cognitive and executive functioning, according to a new meta-analysis study.

Courtney Rehfeldt • Jul 26 2024
partnership

REP Fitness Empowers Operators With Space-Saving Techniques

REP Fitness reveals innovative strategies for maximizing gym floor space without sacrificing functionality.

Athletech Studios • Jul 26 2024
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