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Michael-Aragon-new-Mirror-CEO
Fitness

Lululemon Appoints Michael Aragon as CEO of Mirror & Digital Fitness

Michael Aragon comes to Lululemon's Mirror & Digital Fitness from Amazon, where he spent five years as Chief Content Officer at Twitch.

Courtney Rehfeldt • Jan 06 2022
Nike-sues-Lululemon-news-by-ATN
Fashion

Nike Makes Move to Sue Lululemon

Nike says Lululemon continues to make & sell Mirror Home Gym & its mobile apps without authorization & in patents' violation.

Courtney Rehfeldt • Jan 06 2022
Google-predicts-Peloton-future
Finance

Here’s What Google’s Crystal Ball Predicts for Peloton

Google’s data has been linked to Peloton’s hardware sales. The search trends data shows that demand for Peloton is continuing to... 

Courtney Rehfeldt • Jan 04 2022
Global-fitness-app-market-valuation
Tech

Global Fitness App Market to Hit $120.37 Billion by 2030

AMR says smartphone has dominated the fitness app market in 2020, reporting it’s a more cost-friendly alternative over gyms & fitness centers.

Courtney Rehfeldt • Jan 04 2022
Planet-Fitness-new-year-s-eve-judgment-news
Fitness

Social Media Gets Judgmental of Planet Fitness on New Year’s Eve

Planet Fitness took on the role of being the presenting sponsor of Times Square New Year’s Eve in 2021. Many weren't impressed.

Candace Cordelia Smith • Jan 04 2022
Noah-Neiman-Athletech-News-Recovery-Day-interview
Fitness

Recovery Day: Noah Neiman Stays Grounded with Boxing & Motorcycles

In order to know more about Rumble Boxing co-founder Noah Neiman, here’s his uncensored, raw answers for our Recovery Day questionnaire.

Candace Cordelia Smith • Jan 04 2022
Kristie-Alicea-of-ABC-Fit-Collective-interview-by-Athletech-News
Fitness

CEO Corner: Kristie Alicea Finds Her Calling in Fitness with ABC Fit Collective

Kristie Alicea sheds light on her incredible professional journey, the job she once dreamed of having (it wasn’t fitness-related!)...  

Candace Cordelia Smith • Jan 04 2022
Movano-Ring
Tech

Will Movano Ring Become the Most Affordable Health Device?

The sleek and futuristic-looking Movano Ring will work in conjunction with an app that provides intelligent feedback.

Courtney Rehfeldt • Jan 02 2022
Adidas enters metaverse
Fashion

Adidas Joins Nike in the Metaverse & Generates $23 Million

Adidas celebrated the Metaverse news with a profile picture of a Bored Ape Yacht Club #8774, which sold for 46 ether or $156K.

Courtney Rehfeldt • Dec 30 2021
Crunch Fitness franchise news
Fitness

Crunch Fitness Hits Milestone with 400th Franchise Club Opening

The new Crunch Fitness franchise will open at 4349 Sherwood Way, San Angelo, Texas & offer advanced HIIT sessions & Relax & Recover services.

Courtney Rehfeldt • Dec 30 2021
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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