SkinnyDipped’s low-sugar, thin-dipped almonds and treats will soon be found in Costco and Publix
SkinnyDipped, an “anxiety-free/better for you” snack brand, has raised $12 million in a Series A. Celebrity and athlete investors including Amy Schumer, Post Malone, Odell Beckham Jr., Becky G, Tan France, Frances Tiafoe and Mark Wahlberg were part of the funding round.
The low-sugar, non-GMO snack brand can be found in Target and Kroger and is now planning distribution into Costco and Publix stores. SkinnyDipped says the funding will support its continued retail expansion, philanthropic endeavors and propel the brand as it expands into new spaces.
“Our journey to this milestone has been challenging, energizing and full of passion from all involved,” says SkinnyDipped CEO and founder Breezy Griffith. “But the real gift has been my discovery of just how much consumer, industry and investor sentiment exists for SkinnyDipped, for which I’m so grateful and proud. Our eclectic and diverse portfolio of investors blows my mind – from A-list artists to uber-athletes – there’s just this crazy love for the brand across the board.”
The idea for SkinnyDipped came to Griffith as she embarked on a long road trip with her mother. As long journeys often require, the two enjoyed snacks along the way, and an idea was quickly born. Griffith, on a mission to create a healthy but tasty snack, began dipping almonds in dark chocolate. SkinnyDipped quickly grew to include fun (but relatively guilt-free) treats such as dark chocolate peanut butter cups, dark chocolate salted caramel bites and unicorn birthday cake cashews.
“I am really impressed by what Breezy and Val and the SkinnyDipped team have achieved,” said Miami-based entrepreneur David Grutman, who led the Series A. “What they’ve created is amazing. They make the best snacks ever, first of all, and they continue to impress me with all sides of the business. I’m excited to lead this round, and I’m even more excited for what these investors and I are about to do together.”
Grutman has also invested in other healthy food alternatives, such as Immi, a low-carb, high-protein instant ramen and Actual Veggies, a veggie burger company.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.