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EGYM Expands Sales Team, Eyes Growth in North America

EGYM Expands Sales Team, Eyes Growth in North America

The fitness tech company received $225 million in growth capital earlier this year from Jared Kushner’s investment firm

EGYM expects to double its footprint in North America this year as the global fitness technology company forecasts that it will close the 2023 fiscal year fully profitable for the first time.

As a result of its continued growth, EGYM has appointed Guy Williams as its senior director of North American enterprise accounts, an announcement that comes as the fitness tech company reports increasing interest in extending the EGYM Ecosystem to larger organizations in both the commercial and boutique segments. 

Williams, who has over 30 years of expertise in the fitness industry, will oversee the growth and management of EGYM North America’s new and current enterprise clients.

“Guy’s experience and reputation speak for themselves,” said Dana Milkie, EGYM’s general manager for North America. “His understanding and passion for connected fitness is the perfect fit for EGYM. As the global leader in bringing ‘smart’ technology solutions to health and fitness club operators, we look forward to his contributions and leadership.”

Williams, who has spent the previous 12 years as Precor’s global director of networked fitness sales, said that he has had the pleasure of collaborating with the EGYM North American team for many years while Precor and EGYM Solutions were combined at multiple mutual customer sites.

“During that time, I have learned what a great system EGYM offers fitness operators to successfully serve their members in their fitness journey and in turn help create a more successful business,” Williams said. “I have also seen a great team of people doing what they do best at EGYM. I’m excited to be joining such a talented group of people. I look forward to learning from and contributing to the success of the EGYM team as we grow the business together.”

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EGYM, which has 15,000 studios worldwide using its products and services, received $225 million in growth capital from Jared Kushner’s Affinity Partners earlier this year. The investment is designed to help the Munich-based company further develop digital workout solutions and to expand EGYM Wellpass, its corporate health network.

The fit tech company recently released an eye-opening white paper that revealed many fitness operators in America and Europe are behind the curve when it comes to digitizing critical areas of their business, such as marketing, equipment, and member experience and acquisition. 

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