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Fitness

Jazzercise Taps Longtime Fitness Exec as New President

Bobbi Quick, a former 24 Hour Fitness, Bay Club and EoS executive, will lead the dance fitness brand alongside CEO Shanna Missett Nelson.

Collin Helwig • Feb 22 2024
exterior shot of a Planet Fitness gym
Finance

Planet Fitness Grows Revenue but Warns of ‘Transition Year’

Planet Fitness continues to grow membership and revenue but is facing executive upheaval and uncertainty over new franchise growth plans.

Courtney Rehfeldt • Feb 22 2024
partnership

Eleiko Reimagines Strength Training With Prestera

Adaptable to a variety of floor plans, Eleiko's Prestera strength training system is designed for the specific needs of commercial facilities.

Athletech Studios • Feb 22 2024
Reviews

Product of the Week: Pliability Is a Robust App for Mobility & Flexibility

From athletes to desk job workers, Pliability aims to spread the benefits flexibility and mobility to anyone with a smartphone.

Elizabeth Ostertag • Feb 21 2024
a smiling headshot of JetSet Pilates founder Tamara Galinsky
Fitness

CEO Corner: Tamara Galinsky, JetSet Pilates Set Sights on Global Expansion

Sometimes it makes sense to live by the old adage that if you want something done right, it’s best to do it yourself. 

Josh Liberatore • Feb 21 2024
Finance

BowFlex Future in ‘Doubt’ as Company Weighs Sale, Bankruptcy

BowFlex is casting “substantial doubt” on its ability to continue operations and is considering filing for bankruptcy, according to a quarterly filing.

Courtney Rehfeldt • Feb 21 2024
Fitness

Freemotion Fitness, Aktiv Solutions Ink Distribution Deal

As part of the partnership, Aktiv will debut its newest strength training machine at Freemotion’s IHRSA exhibition this March.

Courtney Rehfeldt • Feb 21 2024
partnership

CoachRx Fosters Human Connection in the Era of AI Fitness

OPEX’s CoachRx software was designed to nurture strong coach-to-client relationships, playing off an element old as time itself.

Athletech Studios • Feb 21 2024
Fitness

Watch Now: Crunch Fitness CEO Jim Rowley Joins ATN ‘Unscripted’ Podcast

Crunch Fitness CEO Jim Rowley shares his candid thoughts on the gym franchise's recent growth and future plans.

Athletech Studios • Feb 21 2024
the interior of a Prime IV Hyration and Wellness franchise
Wellness

Prime IV Hydration & Wellness Tops 100 Open Studios, Plans More

On the heels of a record 2023, Prime looks to open an additional 97 IV therapy studio locations this year and 750 by the end of 2027.

Courtney Rehfeldt • Feb 20 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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