Heat Therapy Benefits: What Science Says About Using Saunas, Hot Tubs and Infrared
Consistently using heat therapy is more important than getting the temperature exactly right, and it’s important to start slow It’s […]
Beachbody Faces Class-Action Lawsuit Over Employment Practices
The health and fitness company’s multilevel marketing structure is being called out for failing to pay former coaches fair wages […]
The 5 Best Health and Fitness Gifts for Father’s Day
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]
Xponential Exec Alex Isaly Embarks on 930 Mile Bike Race for Good
Isaly is on a solo journey from California to Colorado to raise money for The Bahati Foundation Alex Isaly, vice […]
Whoop Enlists Michael Phelps, Other Stars for ‘The Best Obsess’ Campaign
The human performance company wants to encourage members to embrace their healthy obsessions Whoop has launched a new ad campaign […]
Club Pilates Founder Finds ‘Fountain of Youth’ With Red Lite Gym, Gears Up To Franchise
Fitness entrepreneur Allison Beardsley believes her new red light therapy gym concept can become even bigger than Club Pilates Club […]
Jonah Hill Launches Satirical but Purposeful Wellness Brand, Meaningful Existence
The new brand from Jonah Hill is humorous but mission-driven and offers products like clothing, footwear and wellness accessories Academy-Award […]
Xponential CEO Not Worried About Recession Fears: ‘Our Consumer Is Resilient’
Anthony Geisler said Xponential is well-positioned to thrive post-pandemic, highlighting the brand’s ability to grow during COVID Xponential Fitness and […]
World Gym Exec Brea Ballard on How Digital Is Changing Fitness Marketing
As vice president of marketing, Ballard will play a key role in shaping World Gym’s marketing initiatives World Gym, one […]
GymGuyz Names President, Eyes Rapid Franchise Growth
The on-site personal training company is aiming to award another 75 territories by the end of the year GymGuyz, an […]
