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Fitness

Pvolve Enters Pacific Northwest in Latest Expansion Move

Pvolve, the Jennifer Aniston-supported functional fitness brand, will be coming to Spokane, Washingon, in its latest franchse deal.

Collin Helwig • Dec 07 2023
Finance

Saudi Fund Buys $120M Stake in Technogym

NEOM Investment Fund now holds 6% of Technogym’s share capital as it commits to being a long-term investor in the Italian fitness brand.

Courtney Rehfeldt • Dec 07 2023
Fitness

Alloy Personal Training Embraces Telehealth To Grow Franchise Biz

Through a strategic alliance with Marek Health, Alloy Personal Training will offer its clients access to a suite of telehealth services.

Joy Keller • Dec 07 2023
Tech

Aviron Embraces ‘Fitness Entertainment’ With Affordable Connected Rower

Aviron is making big moves in the connected rowing market with the launch of its new lower-cost rower and a retail expansion.

Elizabeth Ostertag • Dec 07 2023
Fitness

Body20 Names New CEO, Looks To Triple Footprint

Jay Galluzzo will lead the fast-growing EMS fitness franchise as it projects 100 studios open by the summer of 2024.

Courtney Rehfeldt • Dec 07 2023
partnership

ISSA at the Forefront: Educating for a Wellness-Driven Future

Deeply versed in the ever-advancing realm of fitness education, ISSA is helping gyms and studios stay at the forefront of the wellness era.

Athletech Studios • Dec 07 2023
Fitness

CEO Corner: Hyrox’s Christian Toetzke on the ‘Marathon of Fitness’

Hyrox has become a worldwide fitness phenomenon, as gym-goers test themselves in races requiring endurance and functional strength.

Josh Liberatore • Dec 06 2023
Fitness

The New Normal? Fitness Brands Increasingly Embrace Weight Loss Meds

As consumers flock to GLP-1s, major fitness industry players like Life Time and Xponential are eager to get in on the weight-loss drug craze.

Courtney Rehfeldt • Dec 06 2023
Finance

Ladder Lands $12M for Daily Workout App

Ladder’s strength training-focused approach to digital wellness has caught thousands of eyes this year, including 50,000 paid members.

Collin Helwig • Dec 06 2023
partnership

Freemotion, Orangetheory Create a Heart Rate Zone Training Classic

A collaboration between two top fitness brands, the OTF REFLEX™ Treadmill sets industry standards in design, force absorption and durability.

Athletech Studios • Dec 06 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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