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Tech

Springbok Analytics Adds Dr. Andy Galpin as It Scales 3D Muscle-Scanning Tech

Springbok, which uses AI to create 3D visualizations of MRI scans, already has partnerships with the NBA and the NFL's Houston Texans.

Collin Helwig • May 29 2024
Fitness

How Fitness Brands Can Attract & Retain Gen Z Talent

How can gym managers create a workplace that prioritizes Gen Z’s unique needs? A NASM-certified wellness coach shares her tips.

Joy Keller • May 28 2024
Tech

For Tonal, AI & Strength Training Are the Keys To Saving At-Home Fitness

Smart home gym maker Tonal is using the wealth of data it's amassed on human strength training outcomes to revolutionize how people work out.

Courtney Rehfeldt • May 28 2024
Wellness

Why Hormonal Health Is Vital to Any Corporate Wellness Strategy

Hormonal health is becoming increasingly important among women but impacts all genders, making it crucial for employee productivity and business success.

Signe Svanfeldt • May 28 2024
partnership

Sency Transforms the Fitness Market With AI Motion Tracking

Sency's SDK allows fitness brands to offer AI-powered motion tracking inside their apps, offering an industry-changing level of personalization.

Athletech Studios • May 28 2024
partnership

How Body Scanning Tech Helps Fitness Brands Thrive in the GLP-1 Era

Advanced body scanning tech from brands like Evolt help GLP-1 users mitigate the risks of losing muscle mass while on weight-loss drugs.

Athletech Studios • May 27 2024
Fitness

How Top HVLP Gyms Are Driving Growth in 2024

Executives from Chuze Fitness and Crunch Fitness share how they plan to acquire and retain members in the coming years.

Josh Liberatore • May 26 2024
Nutrition

Daily Harvest Adds Line of Longevity-Boosting Foods

Daily Harvest has partnered with Parsley Health to produce products rich in nutrients potentially leading to improved quality and length of life.

Collin Helwig • May 24 2024
woman work out on mats at Pvolve studio
Fitness

Pvolve Signs Franchise Deals in Atlanta, San Francisco

Pvolve, a functional fitness franchise that blends low-impact movement with resistance training, continues to open new franchise locations.

Collin Helwig • May 24 2024
women work out inside a Bar Method studio
Fitness

The Bar Method Headed to Japan in First Global Deal

The Bar Method has signed a master franchise deal in Japan as it gears up for international expansion under parent Self Esteem Brands.

Courtney Rehfeldt • May 24 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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