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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

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Echelon Fitness Breaks Down Its Ultimate Strength Training Tool 

Delve into the advanced features of the state-of-the-art solution for modern strength training needs, known as the Echelon Strength Pro.

Athletech Studios • Aug 01 2024
Wellness

CEO Corner: Serotonin Centers’ Eric Casaburi on the ‘Next Iteration of Fitness’

Retro Fitness founder Eric Casaburi started Serotonin Anti-Aging Centers in 2021, growing it to almost 100 franchise units sold.

Josh Liberatore • Jul 31 2024
a smiling image of Tage Flugeim
Case Studies

Master Franchisee Has High Hopes for BFT, ‘Back to Basics’ Fitness in Europe

Tage Flugeim, who was the first to take Barry's outside the U.S., is launching Body Fit Training (BFT) studios in Norway, Sweden and Denmark.

Courtney Rehfeldt • Jul 31 2024
Reviews

Product of the Week: Solluna Glowing Greens Powder Stands Out From the Crowd

Solluna's Glowing Greens powder includes 7 different ingredients for vitality, beauty and health, including cordyceps mushroom.

Elizabeth Ostertag • Jul 31 2024
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As Technogym Heads to Paris Olympics, Fitness Demand Has Never Been Higher

Technogym serves as the official and exclusive supplier of cardio, strength and functional training equipment for the Paris Olympics.

Athletech Studios • Jul 31 2024
Human Touch chairs on display
Case Studies

For Gyms & Clubs, Massage Chairs Offer High Value in the Wellness Era

Leading gym chains such as EoS Fitness and Crunch are making Human Touch massage chairs a key part of their overall recovery packages.

Kim Kisner • Jul 30 2024
eating healthy foods for longevity
Nutrition

Longevity Rules: The Right Diet Can Boost Lifespan by 10 Years, Study Finds

Eating the right foods – and abstaining from others – may still be the best way to meaningfully improve longevity and healthspan.

Magdalena Becker • Jul 30 2024
Basic Fit gym in Europe
Finance

Basic-Fit Grows Revenue, Tops 4 Million Members as European Gyms Flourish

Basic-Fit reported a 17% increase in revenue to €585 million ($633 million) and membership growth of 13% to 4.1 million in H1 2024.

Courtney Rehfeldt • Jul 30 2024
Fashion

Newton’s First Launches To Serve Growing Market for Big & Tall Athleisure

Newton’s First, which describes itself as the world's first big and tall men's athleisure brand, is targeting a $6 billion market.

Elizabeth Ostertag • Jul 30 2024
asensei and powerblock
partnership

Fireside Chat: ASENSEI’s Steven Webster, PowerBlock’s Mattson Towley on the World’s Smartest Dumbbells

ASENSEI and PowerBlock joined forces to add real-time weight recognition, rep counting and form feedback to adjustable dumbbells.

Athletech Studios • Jul 30 2024
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