Solidcore might be one of the most challenging boutique fitness workouts, and it will almost certainly work your muscles in new ways.
Les Mills is working hard to make fitness more accessible and available outside the four walls of the gym or studio.
Life Fitness, Matrix Fitness and Freemotion Fitness are looking to reenergize the cardio space with premium equipment and on-demand content.
Fitness tech brands ABC Fitness and DXFactor are linking up to support operators with cutting-edge AI and generative AI tools.
The fitness franchise industry is growing fast, with high interest from investors and consumers alike as new modalities emerge.
BFT is striking a chord with North Americans for its workouts and its ability to foster connections among members, instructors and owners.
As the fitness industry embraces AI and digitalization, Barry’s and Technogym are keeping the consumer experience at the forefront.
The new moniker, announced at IHRSA’s annual trade show in Los Angeles, signals the organization’s commitment to global recognition.
FitLab, the platform behind Nike Studios, has secured a $65 million strategic financing facility from Atlas Credit Partners.
TRX, the brand behind the world's most iconic suspension trainer, celebrated its 20-year anniversary by breaking a world record.
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