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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

Fitness

Spinergy Reimagines Group Fitness With Immersive Digital Voyages

Spinergy, a Los Angeles indoor cycling and yoga studio, features a 300-square-foot projection screen with next-level visuals and sound.

Courtney Rehfeldt • Jul 26 2024
Reviews

The Top Activewear Trends Spotted at Alo Yoga’s Invite-Only Gym

From Kendall Jenner to trainers to fitness influencers, these 11 Alo trends are what the cool kids are wearing this summer.

Taylor Jean Stephan • Jul 26 2024
Group of women in strength training class
partnership

Xponential Flexes Its Strength To Capitalize on a Healthy Trend

From BFT to Pure Barre, boutique fitness brands are creatively integrating strength training to meet consumer demand.

Athletech Studios • Jul 26 2024
Tech

Unscripted: EGYM CEO Philipp Roesch-Schlanderer on Strength Training & Healthcare

Philipp Roesch-Schlanderer, who leads fit tech giant EGYM, shares his candid thoughts on topics such as the rise of strength training.

Athletech Studios • Jul 25 2024
Wellness

Inside Othership’s Communal Approach to Sauna & Ice Bath Therapy  

Already a hit in Canada for its wellness programming fused with group-based hot and cold therapy, Othership has landed in New York City.

Elizabeth Ostertag • Jul 25 2024
men and women work out at a D1 Training location
Fitness

D1 Training Continues Franchise Growth Amid Demand for Athletic Fitness

D1 Training, a fitness brand built around NCAA Division 1 training principles, already has 115 open locations and is planning many more.

Magdalena Becker • Jul 25 2024
coach with client, stretching.
Fitness

Consider These 3 Emerging Niches in Wellness Coaching  

As the wellness industry becomes more saturated, the ability to stand out has become challenging — or has it?

Joy Keller • Jul 25 2024
partnership

New Daxko CEO Talks Trends, Human Impact & What’s Next for the Company

The co-founder of Club Automation, Jeff VanDixhorn took over as the leader of Daxko earlier this year, marking an exciting new era.

Athletech Studios • Jul 25 2024
woman works out on a Peloton bike
Fitness

Can More Wellness Content Save Peloton?

Peloton sees a massive total addressable market of individuals 13 and above who are willing to invest in wellness-focused content.

Courtney Rehfeldt • Jul 24 2024
an image of AG1 CEO Kat Cole
Nutrition

AG1 Makes CEO Change as Founder Chris Ashenden Steps Down

AG1, formerly Athletic Greens, has named Kat Cole as its new CEO, succeeding founder Chris Ashenden, who has led the brand since 2010.

Courtney Rehfeldt • Jul 24 2024
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