F45 Partners With Spartan Race To Create Custom Workouts
The high-intensity, 45-minute boutique fitness workout concept will help teams train for and compete in Spartan races F45 Training is […]
Wellness Vacations Are on the Rise as Boutique Offerings Flourish
As travelers look to book restorative adventures, data shows that boutique wellness experiences and vacations are primed for takeoff American […]
Beachbody Names Mark Goldston to Newly Created Exec Chairman Role
Goldston joins The Beachbody Company as Executive Chairman of the Board at a pivotal time for the brand, which recently […]
Life Time Bringing 7-Court Pickleball Complex to NYC
The new location, near Madison Square Garden, is part of Life Time’s methodical expansion in New York City As Life […]
Nike Pushes Further Into Fitness & Wellness With Launch of Well Collective
Nike will be adding over 1,000 global fitness trainers to lend expertise in creating holistic fitness content Nike has furthered […]
Pvolve President Julie Cartwright Talks Franchise Growth, Jennifer Aniston Deal
Cartwright spoke with Athletech News about Pvolve’s expansion plans and shared how its partnership with Aniston came together Pvolve has […]
Men’s Activewear Brand Ten Thousand Raises $21M, Partners With Life Time
In demand and ready for what’s next, the training gear apparel company has been profitable since April 2020 Menswear-focused training […]
Planet Fitness Signs Sponsorship Deal With Philadelphia Eagles
Planet Fitness will get prominent branding at Lincoln Financial Field, in TV and radio spots and on the Eagles’ digital […]
Fhitting Room Returns to Roots With New York Sports Club Studio
The boutique fitness operator will open studios in two other NYSC locations, in Philadelphia and Washington D.C., later this year […]
SweatWorks Founder Mohammed Iqbal on the Future of Fitness
The founder and CEO of the world’s top fitness technology agency believes large gym chains are well-positioned to thrive post-pandemic […]
