How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
New model combines research-backed longevity principles with value-based healthcare delivery to help people live longer, healthier lives
Kynisca Innovation Hub aims to redefine women's sports with female-focused research and training in various areas.
Strength training franchise MADabolic is one of the rising stars in group fitness, with 30-plus open locations and 80-plus in development.
Red light therapy is a potential game-changer in managing pain and boosting cognitive function, providing new opportunities.
Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.
The ADA will provide BODi members with diabetes-related content, including an influencer engagement campaign.
Spa markets in North America and the Middle East-North Africa regions have exceeded pre-pandemic levels, driven by an embrace of new wellness trends.
F45 Training knows wellness and recovery are here to stay, launching new brands based around them and establishing education programs.
Momentous' Elite Recovery drink comes after NFL nutritionists experimented with hundreds of product formulations to find the right blend.
Beverage disruptor Liquid Death partnered with ClassPass to upgrade its employee wellness program with multiple self-care options.
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