Uutdoor performance brand KUIU has expanded its DTC marketing outreach to 37 international markets, with plans to enter South America.
Reneé Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club
Franchising expert Duncan Cork will look to turn BFT into a household name in North America's boutique fitness scene.
Those looking to add a little magic to their workouts should look no further than the Supernatural app, available on the Meta Quest.
The Ranch, a staple in the California health scene, has selected New York's Lower Hudson Valley as its home to East Coast wellness seekers.
Life Time has partnered with pickleball pros to release a series of 70 instructional videos for its members.
BoydSense's new prototype allows diabetics and pre-diabetics to check their blood glucose levels by breathing into a device.
Embedding DEI in boutique fitness models drives business success, although there's a prevailing sense that many brands aren't doing enough.
Peloton, the connected fitness giant, hasn't converted enough free subscribers into paid ones to make its free app tier a success.
BowFlex has received an order approving the sale of its assets to Johnson Health Tech Retail, parent company of Matrix Fitness.
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