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Guides & Resources

Is Private Equity Right for Your Fitness Business?

There are several ways to finance your fitness business. Whether or not private equity is the best option comes down to your style and goals.

Heather Bien • Jan 12 2024
Fitness

Walmart Opens Giant Fitness Center Amid Corporate Wellness Wave

The 360,000-square-foot Walton Family Whole Health & Fitness center is located at Walmart's headquarters in Bentonville, Arkansas.

Courtney Rehfeldt • Jan 11 2024
Finance

GolfForever Lands $10M for AI-Powered Home Trainer

GolfForever leverages AI to help users increase their strength, flexibility and balance to improve their swings.

Collin Helwig • Jan 11 2024
Fashion

Tracy Anderson Unveils Activewear Line, Drops First Piece

The 12-piece Tracy Anderson Collection includes shrugs, unitards, leotards and two-piece sets in high-performance fabric.

Courtney Rehfeldt • Jan 11 2024
Wellness

NASM, Truemed Partner To Enable Tax-Free Spending on Personal Training

Personal training clients can now use tax-free HSA and FSA funds to pay for gym memberships, exercise classes, equipment and supplements.

Joy Keller • Jan 11 2024
Tech

FitXR Sees Massive Potential in Mixed Reality Fitness

Sam Cole, CEO of FitXR, predicts that mixed and virtual reality tech will soon become commonplace in gyms and fitness facilities.

Courtney Rehfeldt • Jan 11 2024
partnership

Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members

Part of the iFIT, Freemotion Fitness combines best-in-class equipment with the world’s leading fitness technology solution.

Athletech Studios • Jan 11 2024
Wellness

The Power of Appearance in Boosting Confidence & Enhancing Sports Performance

Turkeyana Clinic plays a crucial role in improving the appearances of athletes and fitness enthusiasts, which can have major performance […]

Jon Stojan • Jan 11 2024
Fitness

Blink Fitness President Eyes Community, Accessibility & Innovation in 2024

A former exec at several top sportswear brands, Guy Harkless shares his vision for Blink, the fast-growing gym chain owned by Equinox.

Courtney Rehfeldt • Jan 10 2024
Reviews

Product of the Week: Elastique Brings French Tradition to Activewear

Elastique activewear artfully lies at the intersection of apparel and lymphatic massage. But does it deliver on its purported benefits?

Elizabeth Ostertag • Jan 10 2024
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