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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

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Fitness

Fabletics Unveils the Don Pant, Continuing Its Commitment to Menswear

Discover Fabletics Men’s new Don Pant, launching Sept 13. Effortlessly transition from casual to dressy with these versatile, stylish, and functional performance pants.

Elizabeth Ostertag • Sep 06 2024
Women working out on machines called TONEys
Fitness

btone Fitness Eyes Nationwide Growth

Athletech News spoke with btone Fitness CEO and founder Jody Merrill on the boutique fitness franchise’s plans for expansion

Courtney Rehfeldt • Sep 05 2024
man speaking on panel
Fitness

AthletEX Uses Partnerships to Help Former Athletes Transition Into Fitness

Explore how AthletEX uses fitness partnerships to help former athletes transition into the world of wellness.

Elizabeth Ostertag • Sep 05 2024
Young woman doing a Pilates teaser
Longevity

Survey Reveals How Much Americans Are Willing to Spend for a Longer Life

A survey conducted by Forbes Health and Talker Research has shed light on the financial and lifestyle sacrifices Americans are willing to make

Joy Keller • Sep 05 2024
Fitness

Freemotion Fitness Revitalizes Texas Health Huguley Fitness Center

Through a strategic partnership with Freemotion Fitness, a longstanding fitness hub has undergone a revitalization

Joy Keller • Sep 05 2024
women working out at Snap fitness gym
Fitness

Snap Fitness Sees Strong Global Gym Growth After Rebrand

Minnesota-based Snap Fitness continues to open gym locations across the globe, buoyed by new branding and a revamped member app.

Josh Liberatore • Sep 05 2024
Product photo of Ultima Replenisher Crave killer
Nutrition

Crave Killer is the Latest Drink Mix to Slay Appetite

Ultima Health and Nutrition21 have collaborated on a new hydration product that suppresses the appetite and cravings.

Courtney Rehfeldt • Sep 05 2024
Fitness On Demand
partnership

Revolutionizing Back Office Operations: How Fitness On Demand is Reshaping the Industry

Fitness On Demand lives and breathes operational efficiency, saving gyms, studios and health clubs while opening new revenue streams

Athletech Studios • Sep 04 2024
Young woman wearing VR headset and doing yoga
Tech

VR Games That Sense Emotions May Boost Fitness Participation

A study from the University of Bath has found that virtual reality (VR) exergames that adapt to users' emotional states may help improve exercise adherence.

Joy Keller • Sep 04 2024
Three smartphones showing app options.
Fitness

Front Pack Launches as Social Media Platform for Athletes

Connecting athletes with other like-minded endurance enthusiasts and coaches for inspiration and networking has been missing — until now Social networking platforms have been transformative…

Courtney Rehfeldt • Sep 04 2024
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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