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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

pickleball court, blue and green
Fitness Business

How PickleRage Uses Technology and Partnerships to Win the Game

As pickleball surges in popularity across the United States, PickleRage, an indoor pickleball club franchise, is capitalizing on the traction

Elizabeth Ostertag • Aug 30 2024
Beth Potter woman leaning up against railing
Industry News

Walla Appoints Beth Potter as VP of Sales During Brand Expansion

Beth Potter, the former Chief Experience Officer at fitness consulting firm Studio Grow, has been named Walla’s new Vice President of Sales

Magdalena Becker • Aug 30 2024
women work out at Kohr Method
Tech

How Kohr Method Used Momence Software To Transform Its Wellness Biz

Despite serving members of an older age who are naturally less tech-savvy, Momence’s user-friendly interface has come in handy for Kohr and its clients.

Athletech Studios • Aug 30 2024
Laptop open to portal
Fitness

EGYM Launching Digital Education Portal

With 2025 just around the corner, EGYM is set to launch a brand-new digital education portal for health and fitness facilities

Courtney Rehfeldt • Aug 29 2024
Paralympics athlete working out
Fitness

Technogym Appointed Exclusive Supplier of the Paralympic Games

On the heels of a remarkable summer at the Paris Olympics, the fitness tech leader is helping elite athletes

Courtney Rehfeldt • Aug 29 2024
Smart ring
Tech

Ultrahuman Expands U.S. Presence with Launch of Ring AIR at Verizon

Ultrahuman has officially launched its Ring AIR in Verizon stores across the United States, expanding its U.S. footprint.

Elizabeth Ostertag • Aug 29 2024
Wellness

Cortisol Face: Separating Fact from Fiction

Learn about "cortisol face," a term used to describe the visible effects of stress on your skin. An expert breaks down how it can lead to acne, puffiness, and premature aging, and shares tips on how to manage stress for a healthier, glowing complexion.

Magdalena Becker • Aug 29 2024
Tech

With Amalgama, Fitness Brands Master the Art of Going Digital

Alalgama emphasizes a user-over-tech mentality, helping fitness brands find digital approaches that truly work.

Athletech Studios • Aug 29 2024
woman sitting in sauna
partnership

The Wellness Revolution: A Deep Dive with Perspire Sauna Studio

Perspire Sauna Studio is leading the charge in the holistic wellness movement. Perspire offers infrared sauna therapy designed to detoxify, relax, and promote overall well-being.

Athletech Studios • Aug 29 2024
Headshot of Amy Boone Thompson
Fitness Business

From Trainer to CEO: Amy Boone Thompson’s Insights for the Industry

A seasoned leader, Amy Boone Thompson provides practical advice for fitness and wellness professionals looking to thrive

Joy Keller • Aug 28 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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