Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Video
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
    • Power Players '25
  • INNO SUMMIT
  • The Operators Room
  • Subscribe
  • Login
Press esc to close

How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

Two professional black women sitting at a table
Industry News

ISSA Offers Job Guarantee for Wellness Coach Graduates

In the world of wellness coaching, The International Sports Sciences Association (ISSA) has introduced a job guarantee for graduates.

Magdalena Becker • Sep 03 2024
collage of perks for members
Fashion

Lululemon Leans into Member Perks

Athleisure giant Lululemon is bolstering its complimentary membership program with special members–only perks.

Courtney Rehfeldt • Sep 03 2024
Woman pushing sled of weights
Industry News

Amazfit Named Official Wearable Partner & Timekeeper of Hyrox

Hyrox, the competitive fitness racing company, has announced a two-year partnership with Zepp Health Corporation.

Elizabeth Ostertag • Sep 03 2024
woman wears a black Pilates outfit
Reviews

The Best Pilates Gear For Powering Through Your Next Reformer Class

Our Pilates-obsessed editors have tested out the top activewear & fitness brands at all price points, including Lululemon, Alo, Beyond Yoga, Amazon & more.

Taylor Jean Stephan • Sep 03 2024
Person outside with happy arms
Finance

Outside Inc. Acquires MapMyFitness to Scale Platform

Outside Inc. has acquired MapMyFitness in a major push to scale its digital platform, making it the largest advertising network ...

Courtney Rehfeldt • Sep 03 2024
Tech

Youll Lets Gyms Monetize Community Beyond the Four Walls

Youll empowers fitness brands to monetize content and build community with their own custom-branded app.

Athletech Studios • Aug 31 2024
woman standing in front of a mural
Fitness Business

MADabolic Appoints Kristi Wass to Executive Team as VP of Marketing

With a focus on strategic growth, Kristi Wass will spearhead marketing initiatives to enhance the franchise’s brand

Magdalena Becker • Aug 30 2024
Woman working out in gym, jumping rope
Wellness

U by Kotex Introduces the Cramp Clause for Women With Period Pain

It’s never easy to cancel or skip a workout class due to period pain, but U by Kotex is making it easier for women.

Elizabeth Ostertag • Aug 30 2024
Lululemon storefront
Finance

Lululemon Cuts Full-Year Guidance as Competitors Circle

It’s been a rough summer for Lululemon, marred by a failed leggings launch and slumping sales in its women category.

Courtney Rehfeldt • Aug 30 2024
Tech

Xivic Helps Fitness Brands Win in the Digital Age

A modern tech consulting firm, Xivic's solutions range from QR code-based workouts to something as sophisticated as a vocal biomarker analysis.

Athletech Studios • Aug 30 2024
  • 1
  • …
  • 441
  • 442
  • 443
  • 444
  • 445
  • …
  • 767

From Our Partners


Garmin data
Tech

Powering Women’s Health: Optimization & Innovation with Garmin 

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


member exclusive

The Next Fitness Hotspots Might Not Be Where You Think

member exclusive

Thinking of Selling Peptides at Your Gym? Here’s What to Consider

Fitness

LA Fitness Is Quietly Leading the Gym Sector’s Pilates Race

Videos


Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Disrupt hosts Christian Toetzke & Andrew Sugerman
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News