Franchising an already established fitness brand can be an amazing business model. Here’s how to know if it’s right for you.
Live Peloton classes, instructor series, creator partnerships, class clips and celebrity collaborations will be available on TikTok.
GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull, which held that title between 2021 and 2023.
Athletech News rang the opening bell at the Nasdaq, marking a significant moment for the entire fitness and wellness industry.
Apple is as committed as ever to fitness and wellness, rolling out new golf workouts, a meditation theme and celebrity features.
Popular functional fitness franchise F45 is tackling gym intimidation head-on with a welcoming environment, supportive coaches and new classes
The category of nutrition, non-GLP weight loss management and supplements is expected to become the largest wellness market in 2025.
LumosTech's sleep mask combats jetlag and helps professional athletes and everyday consumers alike get better quality shut-eye.
Ascent’s whey and plant-based protein powders will now be available at select Orangetheory Fitness studio locations.
Wellness brand Hyperice alleges several products made by its rival Therabody infringe on Hyperice’s patented percussion massage technology.
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