Front Pack Launches as Social Media Platform for Athletes
Connecting athletes with other like-minded endurance enthusiasts and coaches for inspiration and networking has been missing — until now
Social networking platforms have been transformative in the modern age, and one Texas-based startup, Front Pack, has now launched its platform for endurance athletes on the Apple App Store and Google Play.
It’s a place where avid and casual athletes, experts and coaches can connect and find an accountability partner or network after building a user profile showcasing their interests. The new athlete-focused social platform comes as endurance events continue to grow in popularity, as seen with Hyrox, Ironman and Spartan Race.
Front Pack’s initial launch includes features where users can connect with local athletes, chat via personalized feeds, advanced messaging and video, use AI to connect with professionals, build spaces for clubs and teams to communicate and coordinate, find livestream educational sessions, discover and RSVP to events, access exclusive deals from brands and retailers, compete in challenges and find local or virtual coaches.
Behind the athletic social networking platform is Front Pack founder Scott Baldwin, an endurance athlete who felt that other like-minded individuals needed a way to connect online and form a community.
credit: Front Pack
Baldwin launched the Front Pack newsletter at the start of the year, keeping readers informed on the running, cycling and triathlon world, featuring interviews and tips. The newsletter was a hit and led him to launch the Front Pack social networking platform.
“Sports have always been a great unifier. They teach us how to live healthier lives, build confidence, and develop long-lasting friendships,” Baldwin said. “But online authenticity is often undervalued and has eroded into a space dominated by vanity, clout and sterile interactions. Front Pack is a genuine place for any athlete to get motivated, grow, and teach. Whether you are looking to network professionally with other athletes or conquer a physical feat, we connect incredible people working towards their goals of making the impossible possible.”
Front Pack offers founding memberships for $7.99 per month until Oct. 3, before regular pricing of $9.99 per month.
