Fitness Business Vasa Fitness Puts Inclusive Strength Training at Center of New Brand Platform, Club Build-Outs Ani Freedman Published: October 1, 2026 Share on Facebook Share on Twitter Share via Email A rendering of a new Vasa club (credit: Vasa Fitness) The HVLP operator is reimagining its marketing messaging and member experience around strength training, while extending the definition beyond picking up weights Vasa Fitness is… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Gyms High Value Low Price Gyms (HVLP) Pilates strength training VASA Fitness
